Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $789.48 - Original price $1,476.10Original price $789.48 - Original price $1,476.10Original price $789.48$607.29 - $1,135.46$607.29 - $1,135.46Current price $607.29
12 Inch Chime Elite 2.0 Mattress
Ashley FurnitureStretch out and let the cares of the day fade away. This plush California king mattress is crafted for modern comfort and convenience, with layers ...
View full detailsOriginal price $789.48 - Original price $1,476.10Original price $789.48 - Original price $1,476.10Original price $789.48$607.29 - $1,135.46$607.29 - $1,135.46Current price $607.29Save up to 23% -
Original price $1,700.65Original price $1,700.65 - Original price $1,700.65Original price $1,700.65Current price $1,308.19$1,308.19 - $1,308.19Current price $1,308.19
14 Inch California King Chime Elite 2.0 Mattress
Ashley FurnitureStretch out and let the cares of the day fade away. This ultra-plush California king mattress is crafted for modern comfort and convenience, with l...
View full detailsOriginal price $1,700.65Original price $1,700.65 - Original price $1,700.65Original price $1,700.65Current price $1,308.19$1,308.19 - $1,308.19Current price $1,308.19Save 23% -
Original price $1,030.65 - Original price $1,581.89Original price $1,030.65 - Original price $1,581.89Original price $1,030.65$792.81 - $1,216.84$792.81 - $1,216.84Current price $792.81
Alisdair Bedroom Set
Ashley FurnitureThis 4-piece bedroom set is the epitome of traditional decor. Its Louis Philippe-style moulding dates back to the mid-19th century, when furnishing...
View full detailsOriginal price $1,030.65 - Original price $1,581.89Original price $1,030.65 - Original price $1,581.89Original price $1,030.65$792.81 - $1,216.84$792.81 - $1,216.84Current price $792.81Save up to 23% -
Original price $1,720.20 - Original price $2,436.20Original price $1,720.20 - Original price $2,436.20Original price $1,720.20$1,323.23 - $1,874.00$1,323.23 - $1,874.00Current price $1,323.23
Allmaxx Living Room Set
Ashley FurnitureWhy sacrifice comfort for style (or style for comfort) when you can have the best of both in this sofa and loveseat in pewter gray. Elements includ...
View full detailsOriginal price $1,720.20 - Original price $2,436.20Original price $1,720.20 - Original price $2,436.20Original price $1,720.20$1,323.23 - $1,874.00$1,323.23 - $1,874.00Current price $1,323.23Save up to 23% -
Original price $1,603.37Original price $1,603.37 - Original price $1,603.37Original price $1,603.37Current price $1,233.36$1,233.36 - $1,233.36Current price $1,233.36
Altari 2-Piece Sectional with Chaise
Ashley FurnitureIf style is the question, then this sectional is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary profile is enhan...
View full detailsOriginal price $1,603.37Original price $1,603.37 - Original price $1,603.37Original price $1,603.37Current price $1,233.36$1,233.36 - $1,233.36Current price $1,233.36Save 23% -
Original price $904.16 - Original price $2,370.32Original price $904.16 - Original price $2,370.32Original price $904.16$695.51 - $1,823.32$695.51 - $1,823.32Current price $695.51
Altari Living Room Set
Ashley FurnitureIf style is the question, then this sofa and loveseat set is the answer. Sporting clean lines and sleek track arms, the decidedly contemporary prof...
View full detailsOriginal price $904.16 - Original price $2,370.32Original price $904.16 - Original price $2,370.32Original price $904.16$695.51 - $1,823.32$695.51 - $1,823.32Current price $695.51Save up to 23% -
Original price $1,481.88 - Original price $2,860.74Original price $1,481.88 - Original price $2,860.74Original price $1,481.88$1,139.91 - $2,200.57$1,139.91 - $2,200.57Current price $1,139.91
Altyra Bedroom Set
Ashley FurnitureThe epitome of fashion-forward design, this bedroom package is a beautiful blend of comfort and luxury. The bed and dresser feature shiny chrome-to...
View full detailsOriginal price $1,481.88 - Original price $2,860.74Original price $1,481.88 - Original price $2,860.74Original price $1,481.88$1,139.91 - $2,200.57$1,139.91 - $2,200.57Current price $1,139.91Save up to 23% -
Original price $658.94 - Original price $1,558.41Original price $658.94 - Original price $1,558.41Original price $658.94$506.88 - $1,198.78$506.88 - $1,198.78Current price $506.88
Altyra Bed
Ashley Furniture3D AvailableThe epitome of fashion-forward design, this queen upholstered panel bed is a beautiful blend of comfort and luxury. Shiny chrome-tone accents, a pe...
View full detailsOriginal price $658.94 - Original price $1,558.41Original price $658.94 - Original price $1,558.41Original price $658.94$506.88 - $1,198.78$506.88 - $1,198.78Current price $506.88Save up to 23% -
Original price $1,489.72Original price $1,489.72 - Original price $1,489.72Original price $1,489.72Current price $1,145.94$1,145.94 - $1,145.94Current price $1,145.94
Ashbryn Dresser and Mirror
Ashley FurnitureCasual style with substance. This two-tone dresser with mirror raises the bar on comfortably cozy design in your soothing sanctuary. A sturdy silho...
View full detailsOriginal price $1,489.72Original price $1,489.72 - Original price $1,489.72Original price $1,489.72Current price $1,145.94$1,145.94 - $1,145.94Current price $1,145.94Save 23% -
Original price $1,013.58 - Original price $4,054.34Original price $1,013.58 - Original price $4,054.34Original price $1,013.58$779.68 - $3,118.72$779.68 - $3,118.72Current price $779.68
Bales Modular Seating
Ashley FurnitureBe bold with a modern take on seating. Specifications▶ Specifications Details Brand Name Signature Design by Ashley Material Fabric|Wood Produc...
View full detailsOriginal price $1,013.58 - Original price $4,054.34Original price $1,013.58 - Original price $4,054.34Original price $1,013.58$779.68 - $3,118.72$779.68 - $3,118.72Current price $779.68Save up to 23% -
Original price $1,119.64 - Original price $2,026.88Original price $1,119.64 - Original price $2,026.88Original price $1,119.64$861.26 - $1,559.14$861.26 - $1,559.14Current price $861.26
Baystorm Bedroom Set
Ashley FurnitureRest and reflect in the beachy style of this bedroom package. Its driftwood and surfer-inspired smoky finish gives this set a rustic look that's pe...
View full detailsOriginal price $1,119.64 - Original price $2,026.88Original price $1,119.64 - Original price $2,026.88Original price $1,119.64$861.26 - $1,559.14$861.26 - $1,559.14Current price $861.26Save up to 23% -
Original price $1,307.57 - Original price $1,998.74Original price $1,307.57 - Original price $1,998.74Original price $1,307.57$1,005.82 - $1,537.49$1,005.82 - $1,537.49Current price $1,005.82
Bellaby 4-Piece Entertainment Center with Electric Fireplace
Ashley FurnitureExpress your farmhouse style with this entertainment center. Its wispy white finish over replicated oak wood grain is a delightful change from the ...
View full detailsOriginal price $1,307.57 - Original price $1,998.74Original price $1,307.57 - Original price $1,998.74Original price $1,307.57$1,005.82 - $1,537.49$1,005.82 - $1,537.49Current price $1,005.82Save up to 23% -
Original price $1,322.63 - Original price $2,829.49Original price $1,322.63 - Original price $2,829.49Original price $1,322.63$1,017.41 - $2,176.53$1,017.41 - $2,176.53Current price $1,017.41
Bellaby Bedroom Set
Ashley FurnitureGorgeous and modern, this charming bed, dresser and mirror express your farmhouse style. Wispy white finish over replicated oak wood grain infuses ...
View full detailsOriginal price $1,322.63 - Original price $2,829.49Original price $1,322.63 - Original price $2,829.49Original price $1,322.63$1,017.41 - $2,176.53$1,017.41 - $2,176.53Current price $1,017.41Save up to 23% -
Original price $1,138.37 - Original price $1,667.72Original price $1,138.37 - Original price $1,667.72Original price $1,138.37$875.67 - $1,282.86$875.67 - $1,282.86Current price $875.67
Binterglen Bedroom Package
Ashley FurnitureAre you a lover of casual contemporary style? Then this bedroom package is perfect for you. The clean, white finish conveys an easy-breezy sensibil...
View full detailsOriginal price $1,138.37 - Original price $1,667.72Original price $1,138.37 - Original price $1,667.72Original price $1,138.37$875.67 - $1,282.86$875.67 - $1,282.86Current price $875.67Save up to 23% -
Original price $1,927.84Original price $1,927.84 - Original price $1,927.84Original price $1,927.84Current price $1,482.95$1,482.95 - $1,482.95Current price $1,482.95
Biscoe Power Reclining Sofa
Ashley FurnitureIf style is the question, then this power reclining sofa is the answer. Its clean-lined profile is beautifully contemporary. High-performance fabri...
View full detailsOriginal price $1,927.84Original price $1,927.84 - Original price $1,927.84Original price $1,927.84Current price $1,482.95$1,482.95 - $1,482.95Current price $1,482.95Save 23% -
Original price $1,522.52Original price $1,522.52 - Original price $1,522.52Original price $1,522.52Current price $1,171.17$1,171.17 - $1,171.17Current price $1,171.17
Blairhurst Dresser
Ashley FurnitureDiscover something exceptional with this dresser. Its impressive silhouette offers a casual traditional aesthetic, embodied by classic-inspired col...
View full detailsOriginal price $1,522.52Original price $1,522.52 - Original price $1,522.52Original price $1,522.52Current price $1,171.17$1,171.17 - $1,171.17Current price $1,171.17Save 23% -
Original price $1,622.39 - Original price $2,531.19Original price $1,622.39 - Original price $2,531.19Original price $1,622.39$1,247.99 - $1,947.07$1,247.99 - $1,947.07Current price $1,247.99
Bolanburg Counter Height Dining Set
Ashley FurnitureEnjoy beautiful cottage style with this counter height dining table set. With a rustic planked top, this table serves up casual with a vintage twis...
View full detailsOriginal price $1,622.39 - Original price $2,531.19Original price $1,622.39 - Original price $2,531.19Original price $1,622.39$1,247.99 - $1,947.07$1,247.99 - $1,947.07Current price $1,247.99Save up to 23% -
Original price $1,367.94Original price $1,367.94 - Original price $1,367.94Original price $1,367.94Current price $1,052.26$1,052.26 - $1,052.26Current price $1,052.26
Bolanburg Dining Server
Ashley Furniture3D AvailableNeed a stylish space to store dinnerware and all your dining room essentials? This server is a dream come true with two adjustable shelves that off...
View full detailsOriginal price $1,367.94Original price $1,367.94 - Original price $1,367.94Original price $1,367.94Current price $1,052.26$1,052.26 - $1,052.26Current price $1,052.26Save 23% -
Original price $1,546.31 - Original price $1,826.14Original price $1,546.31 - Original price $1,826.14Original price $1,546.31$1,189.47 - $1,404.72$1,189.47 - $1,404.72Current price $1,189.47
Bolanburg Occasional Table Set
Ashley FurnitureStore, serve and showcase your favorite things with this occasional table set. Its textured antique white finish creates a vintage two-tone look th...
View full detailsOriginal price $1,546.31 - Original price $1,826.14Original price $1,546.31 - Original price $1,826.14Original price $1,546.31$1,189.47 - $1,404.72$1,189.47 - $1,404.72Current price $1,189.47Save up to 23% -
Original price $1,262.31 - Original price $1,402.23Original price $1,262.31 - Original price $1,402.23Original price $1,262.31$971.01 - $1,078.64$971.01 - $1,078.64Current price $971.01
Bolanburg Table Set
Ashley FurnitureWhether your style is farmhouse fresh, shabby chic or country cottage, you’ll find this occasional table set dressed to impress. Its two-tone, gent...
View full detailsOriginal price $1,262.31 - Original price $1,402.23Original price $1,262.31 - Original price $1,402.23Original price $1,262.31$971.01 - $1,078.64$971.01 - $1,078.64Current price $971.01Save up to 23% -
Original price $1,658.37Original price $1,658.37 - Original price $1,658.37Original price $1,658.37Current price $1,275.67$1,275.67 - $1,275.67Current price $1,275.67
Burkhaus Dining Server
Ashley Furniture3D AvailableDressed to thrill, this simply stunning dining server offers a high-design look at a down-to-earth price. Ultra sleek lines are accentuated with a ...
View full detailsOriginal price $1,658.37Original price $1,658.37 - Original price $1,658.37Original price $1,658.37Current price $1,275.67$1,275.67 - $1,275.67Current price $1,275.67Save 23% -
Original price $1,875.33 - Original price $5,263.83Original price $1,875.33 - Original price $5,263.83Original price $1,875.33$1,442.56 - $4,049.10$1,442.56 - $4,049.10Current price $1,442.56
Burkhaus Dining Room Set
Ashley FurnitureDressed to thrill, this simply stunning dining package offers a high-design look at a down-to-earth price. Ultra-sleek lines are accentuated with a...
View full detailsOriginal price $1,875.33 - Original price $5,263.83Original price $1,875.33 - Original price $5,263.83Original price $1,875.33$1,442.56 - $4,049.10$1,442.56 - $4,049.10Current price $1,442.56Save up to 23% -
Original price $1,769.22Original price $1,769.22 - Original price $1,769.22Original price $1,769.22Current price $1,360.94$1,360.94 - $1,360.94Current price $1,360.94
Cabalynn Chest of Drawers
Ashley Furniture3D AvailableThis chest sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected in the c...
View full detailsOriginal price $1,769.22Original price $1,769.22 - Original price $1,769.22Original price $1,769.22Current price $1,360.94$1,360.94 - $1,360.94Current price $1,360.94Save 23% -
Original price $1,514.71Original price $1,514.71 - Original price $1,514.71Original price $1,514.71Current price $1,165.16$1,165.16 - $1,165.16Current price $1,165.16
Cabalynn Dining Extension Table
Ashley Furniture3D AvailableThis dining extension table sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is r...
View full detailsOriginal price $1,514.71Original price $1,514.71 - Original price $1,514.71Original price $1,514.71Current price $1,165.16$1,165.16 - $1,165.16Current price $1,165.16Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.