Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $1,416.32Original price $1,416.32 - Original price $1,416.32Original price $1,416.32Current price $1,089.48$1,089.48 - $1,089.48Current price $1,089.48
Lettner Dresser
Ashley Furniture3D AvailableSatisfying your taste for tradition, this dresser sports serene sophistication. Forever classic design details—inlaid panels, silvertone patina har...
View full detailsOriginal price $1,416.32Original price $1,416.32 - Original price $1,416.32Original price $1,416.32Current price $1,089.48$1,089.48 - $1,089.48Current price $1,089.48Save 23% -
Original price $1,594.33Original price $1,594.33 - Original price $1,594.33Original price $1,594.33Current price $1,226.41$1,226.41 - $1,226.41Current price $1,226.41
Lettner Chest of Drawers
Ashley Furniture3D AvailableSatisfying your taste for tradition, this chest of drawers sports serene sophistication. Forever classic design details—inlaid panels, silvertone p...
View full detailsOriginal price $1,594.33Original price $1,594.33 - Original price $1,594.33Original price $1,594.33Current price $1,226.41$1,226.41 - $1,226.41Current price $1,226.41Save 23% -
Original price $1,733.30 - Original price $1,950.40Original price $1,733.30 - Original price $1,950.40Original price $1,733.30$1,333.31 - $1,500.31$1,333.31 - $1,500.31Current price $1,333.31
Lettner Bed with 2 Storage Drawers
Ashley Furniture3D AvailableSatisfying your taste for tradition, this king sleigh bed with storage sports serene sophistication. Its forever classic design details—inlaid pane...
View full detailsOriginal price $1,733.30 - Original price $1,950.40Original price $1,733.30 - Original price $1,950.40Original price $1,733.30$1,333.31 - $1,500.31$1,333.31 - $1,500.31Current price $1,333.31Save up to 23% -
Original price $1,169.60 - Original price $1,950.40Original price $1,169.60 - Original price $1,950.40Original price $1,169.60$899.69 - $1,500.31$899.69 - $1,500.31Current price $899.69
Lettner Bed
Ashley Furniture3D AvailableSatisfying your taste for tradition, this king panel bed sports serene sophistication. Its forever classic design details—inlaid panels and bun fee...
View full detailsOriginal price $1,169.60 - Original price $1,950.40Original price $1,169.60 - Original price $1,950.40Original price $1,169.60$899.69 - $1,500.31$899.69 - $1,500.31Current price $899.69Save up to 23% -
Original price $1,771.63Original price $1,771.63 - Original price $1,771.63Original price $1,771.63Current price $1,362.79$1,362.79 - $1,362.79Current price $1,362.79
Leesworth Power Reclining Sofa
Ashley FurnitureFocus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...
View full detailsOriginal price $1,771.63Original price $1,771.63 - Original price $1,771.63Original price $1,771.63Current price $1,362.79$1,362.79 - $1,362.79Current price $1,362.79Save 23% -
Original price $1,665.14Original price $1,665.14 - Original price $1,665.14Original price $1,665.14Current price $1,280.88$1,280.88 - $1,280.88Current price $1,280.88
Leesworth Power Reclining Loveseat
Ashley FurnitureFocus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...
View full detailsOriginal price $1,665.14Original price $1,665.14 - Original price $1,665.14Original price $1,665.14Current price $1,280.88$1,280.88 - $1,280.88Current price $1,280.88Save 23% -
Original price $1,310.08Original price $1,310.08 - Original price $1,310.08Original price $1,310.08Current price $1,007.75$1,007.75 - $1,007.75Current price $1,007.75
Leesworth Power Recliner
Ashley FurnitureFocus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...
View full detailsOriginal price $1,310.08Original price $1,310.08 - Original price $1,310.08Original price $1,310.08Current price $1,007.75$1,007.75 - $1,007.75Current price $1,007.75Save 23% -
Original price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80
Lavinton Dresser and Mirror
Ashley FurnitureTake inspiration from the traditional luxury of this dresser with mirror. Classic with a rich cherry brown finish, its stately presence graces your...
View full detailsOriginal price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80Save 23% -
Original price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80
Kanwyn Dresser
Ashley Furniture3D AvailableGive your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting it...
View full detailsOriginal price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80Save 23% -
Original price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06
Kanwyn Chest of Drawers
Ashley Furniture3D AvailableGive your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an ...
View full detailsOriginal price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06Save 23% -
Original price $1,164.90 - Original price $1,500.64Original price $1,164.90 - Original price $1,500.64Original price $1,164.90$896.08 - $1,154.34$896.08 - $1,154.34Current price $896.08
Fortman Panel Storage Bed
Ashley FurnitureThe casual design of this queen panel storage bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to...
View full detailsOriginal price $1,164.90 - Original price $1,500.64Original price $1,164.90 - Original price $1,500.64Original price $1,164.90$896.08 - $1,154.34$896.08 - $1,154.34Current price $896.08Save up to 23% -
Original price $1,043.13 - Original price $1,374.18Original price $1,043.13 - Original price $1,374.18Original price $1,043.13$802.41 - $1,057.06$802.41 - $1,057.06Current price $802.41
Frandern Loft Bed
Ashley Furniture3D AvailableCool, casual style is for all ages. With this twin over twin loft bed, they get the function they need plus the refined design you love. Approachab...
View full detailsOriginal price $1,043.13 - Original price $1,374.18Original price $1,043.13 - Original price $1,374.18Original price $1,043.13$802.41 - $1,057.06$802.41 - $1,057.06Current price $802.41Save up to 23% -
Original price $1,155.56 - Original price $1,855.14Original price $1,155.56 - Original price $1,855.14Original price $1,155.56$888.89 - $1,427.03$888.89 - $1,427.03Current price $888.89
Breckington Home Office Set
Ashley FurnitureClassic meets contemporary in this home office package. With a rich, dark wood tone, it suits today’s trends while balancing a timeless appeal. Cle...
View full detailsOriginal price $1,155.56 - Original price $1,855.14Original price $1,155.56 - Original price $1,855.14Original price $1,155.56$888.89 - $1,427.03$888.89 - $1,427.03Current price $888.89Save up to 23% -
Original price $1,628.72Original price $1,628.72 - Original price $1,628.72Original price $1,628.72Current price $1,252.86$1,252.86 - $1,252.86Current price $1,252.86
Frandern Loft Bed with Bookcase and Drawer Storage
Ashley Furniture3D AvailableCool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus with the refined design you l...
View full detailsOriginal price $1,628.72Original price $1,628.72 - Original price $1,628.72Original price $1,628.72Current price $1,252.86$1,252.86 - $1,252.86Current price $1,252.86Save 23% -
Original price $1,303.90 - Original price $1,564.68Original price $1,303.90 - Original price $1,564.68Original price $1,303.90$1,003.00 - $1,203.60$1,003.00 - $1,203.60Current price $1,003.00
Frandern Loft Bed with Bookcase Storage
Ashley Furniture3D AvailableCool, casual style is for all ages. With this twin loft bed with bookcase storage, they get the function they need plus the refined design you love...
View full detailsOriginal price $1,303.90 - Original price $1,564.68Original price $1,303.90 - Original price $1,564.68Original price $1,303.90$1,003.00 - $1,203.60$1,003.00 - $1,203.60Current price $1,003.00Save up to 23% -
Original price $1,367.94 - Original price $1,692.74Original price $1,367.94 - Original price $1,692.74Original price $1,367.94$1,052.26 - $1,302.11$1,052.26 - $1,302.11Current price $1,052.26
Frandern Loft Bed with Drawer Storage
Ashley Furniture3D AvailableCool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus the refined design you love. ...
View full detailsOriginal price $1,367.94 - Original price $1,692.74Original price $1,367.94 - Original price $1,692.74Original price $1,367.94$1,052.26 - $1,302.11$1,052.26 - $1,302.11Current price $1,052.26Save up to 23% -
Original price $1,545.83 - Original price $3,842.41Original price $1,545.83 - Original price $3,842.41Original price $1,545.83$1,189.10 - $2,955.70$1,189.10 - $2,955.70Current price $1,189.10
Midnight-Madness Sectional with Chaise
Ashley Furniture3D AvailableWrapped in luxuriously soft jumbo corduroy, this sectional with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect fo...
View full detailsOriginal price $1,545.83 - Original price $3,842.41Original price $1,545.83 - Original price $3,842.41Original price $1,545.83$1,189.10 - $2,955.70$1,189.10 - $2,955.70Current price $1,189.10Save up to 23% -
Original price $1,878.45Original price $1,878.45 - Original price $1,878.45Original price $1,878.45Current price $1,444.96$1,444.96 - $1,444.96Current price $1,444.96
Modmax II Reclining Loveseat
Ashley FurnitureLooking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...
View full detailsOriginal price $1,878.45Original price $1,878.45 - Original price $1,878.45Original price $1,878.45Current price $1,444.96$1,444.96 - $1,444.96Current price $1,444.96Save 23% -
Original price $1,271.08 - Original price $1,630.25Original price $1,271.08 - Original price $1,630.25Original price $1,271.08$977.75 - $1,254.04$977.75 - $1,254.04Current price $977.75
Cambeck Bed with 4 Storage Drawers
Ashley Furniture3D AvailableWhat a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...
View full detailsOriginal price $1,271.08 - Original price $1,630.25Original price $1,271.08 - Original price $1,630.25Original price $1,271.08$977.75 - $1,254.04$977.75 - $1,254.04Current price $977.75Save up to 23% -
Original price $1,815.39Original price $1,815.39 - Original price $1,815.39Original price $1,815.39Current price $1,396.45$1,396.45 - $1,396.45Current price $1,396.45
Newellen Sectional with Double Chaise
Ashley FurnitureWhy choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, m...
View full detailsOriginal price $1,815.39Original price $1,815.39 - Original price $1,815.39Original price $1,815.39Current price $1,396.45$1,396.45 - $1,396.45Current price $1,396.45Save 23% -
Original price $1,191.45 - Original price $1,836.35Original price $1,191.45 - Original price $1,836.35Original price $1,191.45$916.50 - $1,412.58$916.50 - $1,412.58Current price $916.50
Wildenauer Dining Package
Ashley FurnitureRaise the bar on modern farmhouse style with this dining package. Its casual good looks are accentuated with a handsome two-tone finish. The chair’...
View full detailsOriginal price $1,191.45 - Original price $1,836.35Original price $1,191.45 - Original price $1,836.35Original price $1,191.45$916.50 - $1,412.58$916.50 - $1,412.58Current price $916.50Save up to 23% -
Original price $1,522.50 - Original price $2,256.40Original price $1,522.50 - Original price $2,256.40Original price $1,522.50$1,171.15 - $1,735.69$1,171.15 - $1,735.69Current price $1,171.15
Urbinforte Dinning Room Set
Ashley FurnitureLooking for the ideal set to host everything from casual family meals to larger gatherings? With its timeless design and inviting light brown finis...
View full detailsOriginal price $1,522.50 - Original price $2,256.40Original price $1,522.50 - Original price $2,256.40Original price $1,522.50$1,171.15 - $1,735.69$1,171.15 - $1,735.69Current price $1,171.15Save up to 23% -
Original price $1,630.20Original price $1,630.20 - Original price $1,630.20Original price $1,630.20Current price $1,254.00$1,254.00 - $1,254.00Current price $1,254.00
Lyncott Dining Room Set
Ashley FurnitureA refreshed take on retro aesthetics. This dining package adds an air of playful simplicity to your dining space, capturing the architectural langu...
View full detailsOriginal price $1,630.20Original price $1,630.20 - Original price $1,630.20Original price $1,630.20Current price $1,254.00$1,254.00 - $1,254.00Current price $1,254.00Save 23% -
Original price $1,661.52 - Original price $2,190.81Original price $1,661.52 - Original price $2,190.81Original price $1,661.52$1,278.09 - $1,685.24$1,278.09 - $1,685.24Current price $1,278.09
Greddinton Dining Room Set
Ashley FurnitureRelaxed living and cozy comfort—that’s what traditional farmhouse design is all about. And what better way to embrace your love of rustic country s...
View full detailsOriginal price $1,661.52 - Original price $2,190.81Original price $1,661.52 - Original price $2,190.81Original price $1,661.52$1,278.09 - $1,685.24$1,278.09 - $1,685.24Current price $1,278.09Save up to 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.