Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $1,665.14Original price $1,665.14 - Original price $1,665.14Original price $1,665.14Current price $1,280.88$1,280.88 - $1,280.88Current price $1,280.88
Leesworth Power Reclining Loveseat
Ashley FurnitureFocus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...
View full detailsOriginal price $1,665.14Original price $1,665.14 - Original price $1,665.14Original price $1,665.14Current price $1,280.88$1,280.88 - $1,280.88Current price $1,280.88Save 23% -
Original price $1,310.08Original price $1,310.08 - Original price $1,310.08Original price $1,310.08Current price $1,007.75$1,007.75 - $1,007.75Current price $1,007.75
Leesworth Power Recliner
Ashley FurnitureFocus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...
View full detailsOriginal price $1,310.08Original price $1,310.08 - Original price $1,310.08Original price $1,310.08Current price $1,007.75$1,007.75 - $1,007.75Current price $1,007.75Save 23% -
Original price $426.28Original price $426.28 - Original price $426.28Original price $426.28Current price $327.91$327.91 - $327.91Current price $327.91
Lavinton Nightstand
Ashley FurnitureTake inspiration from the traditional luxury of this nightstand. Classic with a rich cherry brown finish, its stately presence graces your room wit...
View full detailsOriginal price $426.28Original price $426.28 - Original price $426.28Original price $426.28Current price $327.91$327.91 - $327.91Current price $327.91Save 23% -
Original price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80
Lavinton Dresser and Mirror
Ashley FurnitureTake inspiration from the traditional luxury of this dresser with mirror. Classic with a rich cherry brown finish, its stately presence graces your...
View full detailsOriginal price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80Save 23% -
Original price $990.02Original price $990.02 - Original price $990.02Original price $990.02Current price $761.55$761.55 - $761.55Current price $761.55
Lavinton Dresser
Ashley FurnitureTake inspiration from the traditional luxury of this dresser. Classic with a rich cherry brown finish, its stately presence graces your room with a...
View full detailsOriginal price $990.02Original price $990.02 - Original price $990.02Original price $990.02Current price $761.55$761.55 - $761.55Current price $761.55Save 23% -
Original price $815.13Original price $815.13 - Original price $815.13Original price $815.13Current price $627.02$627.02 - $627.02Current price $627.02
Lavinton Chest of Drawers
Ashley FurnitureTake inspiration from the traditional luxury of this chest of drawers. Classic with a rich cherry brown finish, its stately presence graces your ro...
View full detailsOriginal price $815.13Original price $815.13 - Original price $815.13Original price $815.13Current price $627.02$627.02 - $627.02Current price $627.02Save 23% -
Original price $532.48Original price $532.48 - Original price $532.48Original price $532.48Current price $409.60$409.60 - $409.60Current price $409.60
Kanwyn Nightstand
Ashley Furniture3D AvailableGive your retreat vintage charm and valuable bedside storage with this nightstand. In a beautifully distressed whitewash finish, two drawers and a ...
View full detailsOriginal price $532.48Original price $532.48 - Original price $532.48Original price $532.48Current price $409.60$409.60 - $409.60Current price $409.60Save 23% -
Original price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80
Kanwyn Dresser
Ashley Furniture3D AvailableGive your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting it...
View full detailsOriginal price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80Save 23% -
Original price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06
Kanwyn Chest of Drawers
Ashley Furniture3D AvailableGive your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an ...
View full detailsOriginal price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06Save 23% -
Original price $960.34 - Original price $1,277.33Original price $960.34 - Original price $1,277.33Original price $960.34$738.72 - $982.56$738.72 - $982.56Current price $738.72
Kanwyn Bed
Ashley FurnitureGive your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style fe...
View full detailsOriginal price $960.34 - Original price $1,277.33Original price $960.34 - Original price $1,277.33Original price $960.34$738.72 - $982.56$738.72 - $982.56Current price $738.72Save up to 23% -
Original price $1,164.90 - Original price $1,500.64Original price $1,164.90 - Original price $1,500.64Original price $1,164.90$896.08 - $1,154.34$896.08 - $1,154.34Current price $896.08
Fortman Panel Storage Bed
Ashley FurnitureThe casual design of this queen panel storage bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to...
View full detailsOriginal price $1,164.90 - Original price $1,500.64Original price $1,164.90 - Original price $1,500.64Original price $1,164.90$896.08 - $1,154.34$896.08 - $1,154.34Current price $896.08Save up to 23% -
Original price $551.21 - Original price $1,016.56Original price $551.21 - Original price $1,016.56Original price $551.21$424.01 - $781.97$424.01 - $781.97Current price $424.01
Zuraleus Bed
Ashley Furniture3D AvailableIf glitz and glam are your jam, you're gonna love this upholstered panel bed. Specifications▶ Specifications Details Brand Name Signature Design ...
View full detailsOriginal price $551.21 - Original price $1,016.56Original price $551.21 - Original price $1,016.56Original price $551.21$424.01 - $781.97$424.01 - $781.97Current price $424.01Save up to 23% -
Original price $332.90 - Original price $508.13Original price $332.90 - Original price $508.13Original price $332.90$256.08 - $390.87$256.08 - $390.87Current price $256.08
Korestone Coffee Table
Ashley Furniture3D AvailableThis coffee table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much ...
View full detailsOriginal price $332.90 - Original price $508.13Original price $332.90 - Original price $508.13Original price $332.90$256.08 - $390.87$256.08 - $390.87Current price $256.08Save up to 23% -
Original price $244.58 - Original price $517.66Original price $244.58 - Original price $517.66Original price $244.58$188.14 - $398.20$188.14 - $398.20Current price $188.14
Korestone End Table
Ashley Furniture3D AvailableThis end table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much sle...
View full detailsOriginal price $244.58 - Original price $517.66Original price $244.58 - Original price $517.66Original price $244.58$188.14 - $398.20$188.14 - $398.20Current price $188.14Save up to 23% -
Original price $1,545.83 - Original price $3,842.41Original price $1,545.83 - Original price $3,842.41Original price $1,545.83$1,189.10 - $2,955.70$1,189.10 - $2,955.70Current price $1,189.10
Midnight-Madness Sectional with Chaise
Ashley Furniture3D AvailableWrapped in luxuriously soft jumbo corduroy, this sectional with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect fo...
View full detailsOriginal price $1,545.83 - Original price $3,842.41Original price $1,545.83 - Original price $3,842.41Original price $1,545.83$1,189.10 - $2,955.70$1,189.10 - $2,955.70Current price $1,189.10Save up to 23% -
Original price $287.31Original price $287.31 - Original price $287.31Original price $287.31Current price $221.01$221.01 - $221.01Current price $221.01
Caitbrook Bar Height Bar Stool
Ashley Furniture3D AvailableBring a relaxed yet refined sense of good taste to a space with this upholstered swivel bar stool. The sturdy wood frame with contoured backrest is...
View full detailsOriginal price $287.31Original price $287.31 - Original price $287.31Original price $287.31Current price $221.01$221.01 - $221.01Current price $221.01Save 23% -
Original price $109.30 - Original price $162.40Original price $109.30 - Original price $162.40Original price $109.30$84.08 - $124.92$84.08 - $124.92Current price $84.08
Caitbrook Counter Height Upholstered Bar Stool
Ashley Furniture3D AvailableBring a relaxed yet refined sense of good taste to a space with this upholstered stool. The clean-lined frame sports a gray-washed finish that’s so...
View full detailsOriginal price $109.30 - Original price $162.40Original price $109.30 - Original price $162.40Original price $109.30$84.08 - $124.92$84.08 - $124.92Current price $84.08Save up to 23% -
Original price $1,299.21Original price $1,299.21 - Original price $1,299.21Original price $1,299.21Current price $999.39$999.39 - $999.39Current price $999.39
Caitbrook Counter Height Dining Table and Bar Stools (Set of 7)
Ashley Furniture3D AvailablePerfect portion. Striking a simply chic pose, this counter height dining set is crafted with fascinating flair. A subtle gray wash finish gives the...
View full detailsOriginal price $1,299.21Original price $1,299.21 - Original price $1,299.21Original price $1,299.21Current price $999.39$999.39 - $999.39Current price $999.39Save 23% -
Original price $287.31Original price $287.31 - Original price $287.31Original price $287.31Current price $221.01$221.01 - $221.01Current price $221.01
Caitbrook Counter Height Bar Stool
Ashley Furniture3D AvailableBring a relaxed yet refined sense of good taste to a space with this upholstered swivel bar stool. The sturdy wood frame with contoured backrest is...
View full detailsOriginal price $287.31Original price $287.31 - Original price $287.31Original price $287.31Current price $221.01$221.01 - $221.01Current price $221.01Save 23% -
Original price $1,155.56Original price $1,155.56 - Original price $1,155.56Original price $1,155.56Current price $888.89$888.89 - $888.89Current price $888.89
Caitbrook Dining Table and Chairs (Set of 7)
Ashley Furniture3D AvailablePerfect portion. Striking a simply chic pose, this dining set is styled with fascinating flair. Subtle gray wash finish gives the clean-lined desig...
View full detailsOriginal price $1,155.56Original price $1,155.56 - Original price $1,155.56Original price $1,155.56Current price $888.89$888.89 - $888.89Current price $888.89Save 23% -
Original price $521.55Original price $521.55 - Original price $521.55Original price $521.55Current price $401.19$401.19 - $401.19Current price $401.19
Caitbrook Counter Height Dining Table
Ashley Furniture3D AvailablePerfect portion. Striking a simply chic pose, this dining room counter table serves up high style on a smaller scale. Its antiqued gray wash finish...
View full detailsOriginal price $521.55Original price $521.55 - Original price $521.55Original price $521.55Current price $401.19$401.19 - $401.19Current price $401.19Save 23% -
Original price $496.55 - Original price $822.94Original price $496.55 - Original price $822.94Original price $496.55$381.96 - $633.03$381.96 - $633.03Current price $381.96
Cambeck Bed
Ashley Furniture3D AvailableWhat a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel bed makes itself at home. The wispy wh...
View full detailsOriginal price $496.55 - Original price $822.94Original price $496.55 - Original price $822.94Original price $496.55$381.96 - $633.03$381.96 - $633.03Current price $381.96Save up to 23% -
Original price $755.78 - Original price $1,299.21Original price $755.78 - Original price $1,299.21Original price $755.78$581.37 - $999.39$581.37 - $999.39Current price $581.37
Cambeck Bed with 2 Storage Drawers
Ashley Furniture3D AvailableWhat a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...
View full detailsOriginal price $755.78 - Original price $1,299.21Original price $755.78 - Original price $1,299.21Original price $755.78$581.37 - $999.39$581.37 - $999.39Current price $581.37Save up to 23% -
Original price $1,271.08 - Original price $1,630.25Original price $1,271.08 - Original price $1,630.25Original price $1,271.08$977.75 - $1,254.04$977.75 - $1,254.04Current price $977.75
Cambeck Bed with 4 Storage Drawers
Ashley Furniture3D AvailableWhat a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...
View full detailsOriginal price $1,271.08 - Original price $1,630.25Original price $1,271.08 - Original price $1,630.25Original price $1,271.08$977.75 - $1,254.04$977.75 - $1,254.04Current price $977.75Save up to 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.