Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46
Cabalynn 63" Dining Bench
Ashley Furniture3D AvailableThis dining bench sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected i...
View full detailsOriginal price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46Save 23% -
Original price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59
Cabalynn Dining Chair
Ashley Furniture3D AvailableThis dining chair sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is reflected i...
View full detailsOriginal price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59Save 23% -
Original price $1,275.79 - Original price $1,488.15Original price $1,275.79 - Original price $1,488.15Original price $1,275.79$981.38 - $1,144.73$981.38 - $1,144.73Current price $981.38
Cabalynn Upholstered Bed
Ashley Furniture3D AvailableThis queen upholstered bed sits comfortably at the intersection of modern lodge and farmhouse aesthetics. Your warm and welcoming disposition is re...
View full detailsOriginal price $1,275.79 - Original price $1,488.15Original price $1,275.79 - Original price $1,488.15Original price $1,275.79$981.38 - $1,144.73$981.38 - $1,144.73Current price $981.38Save up to 23% -
Original price $727.18 - Original price $1,044.42Original price $727.18 - Original price $1,044.42Original price $727.18$559.37 - $803.40$559.37 - $803.40Current price $559.37
Elite Springs Plush Mattress
Ashley FurnitureRest easy. This plush queen mattress has all the essentials for a superior night of sleep at an affordable price. Layers of foam—including response...
View full detailsOriginal price $727.18 - Original price $1,044.42Original price $727.18 - Original price $1,044.42Original price $727.18$559.37 - $803.40$559.37 - $803.40Current price $559.37Save up to 23% -
Original price $938.48Original price $938.48 - Original price $938.48Original price $938.48Current price $721.91$721.91 - $721.91Current price $721.91
Erinberg Counter Height Dining Table and 4 Barstools (Set of 5)
Ashley FurnitureCome together for a delightful dining experience. Chic and relaxed, this counter height dining table and bar stool set effortlessly captivates with...
View full detailsOriginal price $938.48Original price $938.48 - Original price $938.48Original price $938.48Current price $721.91$721.91 - $721.91Current price $721.91Save 23% -
Original price $902.59Original price $902.59 - Original price $902.59Original price $902.59Current price $694.30$694.30 - $694.30Current price $694.30
Erinberg Dining Table and 4 Chairs (Set of 5)
Ashley FurnitureCome together for a delightful dining experience. Chic and relaxed, this dining table and chair set effortlessly captivates with its elegant simpli...
View full detailsOriginal price $902.59Original price $902.59 - Original price $902.59Original price $902.59Current price $694.30$694.30 - $694.30Current price $694.30Save 23% -
Original price $110.11Original price $110.11 - Original price $110.11Original price $110.11Current price $84.70$84.70 - $84.70Current price $84.70
Jolina Box (Set of 3)
Ashley Furniture3D AvailableThis set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perfe...
View full detailsOriginal price $110.11Original price $110.11 - Original price $110.11Original price $110.11Current price $84.70$84.70 - $84.70Current price $84.70Save 23% -
Original price $198.68Original price $198.68 - Original price $198.68Original price $198.68Current price $152.83$152.83 - $152.83Current price $152.83
Josalind Pouf
Ashley FurnitureWeaving together stripes in grounded, earthy tones, this pouf is a natural beauty. It combines simple flair and function, with hues of white, honey...
View full detailsOriginal price $198.68Original price $198.68 - Original price $198.68Original price $198.68Current price $152.83$152.83 - $152.83Current price $152.83Save 23% -
Original price $2,335.14 - Original price $3,117.37Original price $2,335.14 - Original price $3,117.37Original price $2,335.14$1,796.26 - $2,397.98$1,796.26 - $2,397.98Current price $1,796.26
Terra Sleep Medium Mattress
Ashley FurniturePeaceful zzz’s, positive impact. This mattress prioritizes conscious craftsmanship without sacrificing the luxurious sleep you love. Pressure-relie...
View full detailsOriginal price $2,335.14 - Original price $3,117.37Original price $2,335.14 - Original price $3,117.37Original price $2,335.14$1,796.26 - $2,397.98$1,796.26 - $2,397.98Current price $1,796.26Save up to 23% -
Original price $2,281.05Original price $2,281.05 - Original price $2,281.05Original price $2,281.05Current price $1,754.65$1,754.65 - $1,754.65Current price $1,754.65
Next-Gen DuraPella Power Reclining Sectional Sofa
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $2,281.05Original price $2,281.05 - Original price $2,281.05Original price $2,281.05Current price $1,754.65$1,754.65 - $1,754.65Current price $1,754.65Save 23% -
Original price $2,112.59Original price $2,112.59 - Original price $2,112.59Original price $2,112.59Current price $1,625.07$1,625.07 - $1,625.07Current price $1,625.07
Next-Gen DuraPella Power Reclining Sectional Loveseat with Console
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $2,112.59Original price $2,112.59 - Original price $2,112.59Original price $2,112.59Current price $1,625.07$1,625.07 - $1,625.07Current price $1,625.07Save 23% -
Original price $1,807.81Original price $1,807.81 - Original price $1,807.81Original price $1,807.81Current price $1,390.62$1,390.62 - $1,390.62Current price $1,390.62
Next-Gen DuraPella Power Reclining Sectional Loveseat
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $1,807.81Original price $1,807.81 - Original price $1,807.81Original price $1,807.81Current price $1,390.62$1,390.62 - $1,390.62Current price $1,390.62Save 23% -
Original price $3,247.44 - Original price $4,255.08Original price $3,247.44 - Original price $4,255.08Original price $3,247.44$2,498.03 - $3,273.14$2,498.03 - $3,273.14Current price $2,498.03
Next-Gen DuraPella Power Reclining Sectional
Ashley Furniture3D AvailableStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...
View full detailsOriginal price $3,247.44 - Original price $4,255.08Original price $3,247.44 - Original price $4,255.08Original price $3,247.44$2,498.03 - $3,273.14$2,498.03 - $3,273.14Current price $2,498.03Save up to 23% -
Original price $1,197.34 - Original price $2,421.33Original price $1,197.34 - Original price $2,421.33Original price $1,197.34$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $1,197.34 - Original price $2,421.33Original price $1,197.34 - Original price $2,421.33Original price $1,197.34$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03Save up to 23% -
Original price $199.89Original price $199.89 - Original price $199.89Original price $199.89Current price $153.76$153.76 - $153.76Current price $153.76
Valebeck Dining Chair
Ashley Furniture3D AvailableWhether you’re pining for cottage charm or modern farmhouse sophistication, this dining room upholstered chair, with its timeless ladderback stylin...
View full detailsOriginal price $199.89Original price $199.89 - Original price $199.89Original price $199.89Current price $153.76$153.76 - $153.76Current price $153.76Save 23% -
Original price $217.05Original price $217.05 - Original price $217.05Original price $217.05Current price $166.96$166.96 - $166.96Current price $166.96
Valebeck Counter Height Stool
Ashley FurnitureA touch of rustic-industrial style is such a fashion-forward choice, and this swivel stool doesn’t disappoint. Its smooth swivel motion adds functi...
View full detailsOriginal price $217.05Original price $217.05 - Original price $217.05Original price $217.05Current price $166.96$166.96 - $166.96Current price $166.96Save 23% -
Original price $309.19Original price $309.19 - Original price $309.19Original price $309.19Current price $237.84$237.84 - $237.84Current price $237.84
Valebeck Bar Height Bar Stool
Ashley Furniture3D AvailableA touch of rustic-industrial style is such a fashion-forward choice, and this barstool doesn’t disappoint. Set this tall barstool by the kitchen ba...
View full detailsOriginal price $309.19Original price $309.19 - Original price $309.19Original price $309.19Current price $237.84$237.84 - $237.84Current price $237.84Save 23% -
Original price $199.89 - Original price $326.35Original price $199.89 - Original price $326.35Original price $199.89$153.76 - $251.04$153.76 - $251.04Current price $153.76
Tyler Creek Dining Chair
Ashley Furniture3D AvailableInvite your family into the heart of your home with this upholstered dining room chair. Its slat back and tapered legs, in a beautifully textured b...
View full detailsOriginal price $199.89 - Original price $326.35Original price $199.89 - Original price $326.35Original price $199.89$153.76 - $251.04$153.76 - $251.04Current price $153.76Save up to 23% -
Original price $326.35Original price $326.35 - Original price $326.35Original price $326.35Current price $251.04$251.04 - $251.04Current price $251.04
Tyler Creek Dining Bench
Ashley Furniture3D AvailableInvite your family into the heart of your home with this upholstered dining room bench. Its X-shaped stretcher and tapered legs, in a beautifully t...
View full detailsOriginal price $326.35Original price $326.35 - Original price $326.35Original price $326.35Current price $251.04$251.04 - $251.04Current price $251.04Save 23% -
Original price $326.35Original price $326.35 - Original price $326.35Original price $326.35Current price $251.04$251.04 - $251.04Current price $251.04
Tyler Creek Counter Height Dining Bench
Ashley Furniture3D AvailableInvite your family into the heart of your home with this upholstered dining room bench. Its tapered legs provide a sturdy foundation, while the cou...
View full detailsOriginal price $326.35Original price $326.35 - Original price $326.35Original price $326.35Current price $251.04$251.04 - $251.04Current price $251.04Save 23% -
Original price $235.78Original price $235.78 - Original price $235.78Original price $235.78Current price $181.37$181.37 - $181.37Current price $181.37
Tyler Creek Counter Height Bar Stool
Ashley Furniture3D AvailableInvite your family into the heart of your home with this upholstered bar stool. Its framed back and tapered legs, in a beautifully textured black f...
View full detailsOriginal price $235.78Original price $235.78 - Original price $235.78Original price $235.78Current price $181.37$181.37 - $181.37Current price $181.37Save 23% -
Original price $1,110.02Original price $1,110.02 - Original price $1,110.02Original price $1,110.02Current price $853.86$853.86 - $853.86Current price $853.86
Tulen Reclining Sofa
Ashley Furniture3D AvailableThis reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...
View full detailsOriginal price $1,110.02Original price $1,110.02 - Original price $1,110.02Original price $1,110.02Current price $853.86$853.86 - $853.86Current price $853.86Save 23% -
Original price $1,036.18Original price $1,036.18 - Original price $1,036.18Original price $1,036.18Current price $797.06$797.06 - $797.06Current price $797.06
Tulen Reclining Loveseat
Ashley Furniture3D AvailableThis reclining loveseat puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go...
View full detailsOriginal price $1,036.18Original price $1,036.18 - Original price $1,036.18Original price $1,036.18Current price $797.06$797.06 - $797.06Current price $797.06Save 23% -
Original price $687.88Original price $687.88 - Original price $687.88Original price $687.88Current price $529.14$529.14 - $529.14Current price $529.14
Tulen Recliner
Ashley Furniture3D AvailableThis rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...
View full detailsOriginal price $687.88Original price $687.88 - Original price $687.88Original price $687.88Current price $529.14$529.14 - $529.14Current price $529.14Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.