Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
-
Original price $199.89 - Original price $235.78Original price $199.89 - Original price $235.78Original price $199.89$153.76 - $181.37$153.76 - $181.37Current price $153.76
Lyncott Dining Chair
Ashley FurnitureA refreshed take on retro aesthetics. This dining chair adds an air of simplicity to your dining space, capturing the architectural language of mi...
View full detailsOriginal price $199.89 - Original price $235.78Original price $199.89 - Original price $235.78Original price $199.89$153.76 - $181.37$153.76 - $181.37Current price $153.76Save up to 23% -
Original price $162.40Original price $162.40 - Original price $162.40Original price $162.40Current price $124.92$124.92 - $124.92Current price $124.92
Lyncott Counter Height Bar Stool
Ashley FurnitureA refreshed take on retro aesthetics. This upholstered bar stool adds an air of playful simplicity to your dining space, capturing the architectur...
View full detailsOriginal price $162.40Original price $162.40 - Original price $162.40Original price $162.40Current price $124.92$124.92 - $124.92Current price $124.92Save 23% -
Original price $955.67Original price $955.67 - Original price $955.67Original price $955.67Current price $735.13$735.13 - $735.13Current price $735.13
Lyncott Chest of Drawers
Ashley FurnitureThis chest of drawers is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designed ...
View full detailsOriginal price $955.67Original price $955.67 - Original price $955.67Original price $955.67Current price $735.13$735.13 - $735.13Current price $735.13Save 23% -
Original price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59
Lyncott 59" Upholstered Dining Bench
Ashley FurnitureA refreshed take on retro aesthetics. This upholstered bench adds an air of simplicity to your dining space, capturing the architectural language ...
View full detailsOriginal price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59Save 23% -
Original price $578.77Original price $578.77 - Original price $578.77Original price $578.77Current price $445.21$445.21 - $445.21Current price $445.21
Loyaska Sofa Table
Ashley FurnitureThis sofa table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural ma...
View full detailsOriginal price $578.77Original price $578.77 - Original price $578.77Original price $578.77Current price $445.21$445.21 - $445.21Current price $445.21Save 23% -
Original price $298.92 - Original price $328.81Original price $298.92 - Original price $328.81Original price $298.92$229.94 - $252.93$229.94 - $252.93Current price $229.94
Loyaska End Table
Ashley FurnitureWelcome a sidekick full of casual, contemporary style and functionality to your home. This end table is exceptionally handy for storing necessitie...
View full detailsOriginal price $298.92 - Original price $328.81Original price $298.92 - Original price $328.81Original price $298.92$229.94 - $252.93$229.94 - $252.93Current price $229.94Save up to 23% -
Original price $831.45Original price $831.45 - Original price $831.45Original price $831.45Current price $639.58$639.58 - $639.58Current price $639.58
Loyaska Coffee Table
Ashley FurnitureThis coffee table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural ...
View full detailsOriginal price $831.45Original price $831.45 - Original price $831.45Original price $831.45Current price $639.58$639.58 - $639.58Current price $639.58Save 23% -
Original price $957.22 - Original price $1,347.61Original price $957.22 - Original price $1,347.61Original price $957.22$736.32 - $1,036.62$736.32 - $1,036.62Current price $736.32
Lodanna Bed with 2 Storage Drawers
Ashley FurnitureReminiscent of Hollywood glamour of yesteryear, this king panel bed with storage interprets luxury in a decidedly modern way. Sumptuous details inc...
View full detailsOriginal price $957.22 - Original price $1,347.61Original price $957.22 - Original price $1,347.61Original price $957.22$736.32 - $1,036.62$736.32 - $1,036.62Current price $736.32Save up to 23% -
Original price $762.02 - Original price $1,152.44Original price $762.02 - Original price $1,152.44Original price $762.02$586.17 - $886.49$586.17 - $886.49Current price $586.17
Lodanna Bed
Ashley FurnitureReminiscent of Hollywood glamour of yesteryear, this king panel bed interprets luxury in a decidedly modern way. Sumptuous details include button-t...
View full detailsOriginal price $762.02 - Original price $1,152.44Original price $762.02 - Original price $1,152.44Original price $762.02$586.17 - $886.49$586.17 - $886.49Current price $586.17Save up to 23% -
Original price $674.58Original price $674.58 - Original price $674.58Original price $674.58Current price $518.91$518.91 - $518.91Current price $518.91
Lettner Nightstand
Ashley FurnitureSatisfying your taste for tradition, this nightstand sports serene sophistication. Forever classic design details—inlaid panels, silvertone patina...
View full detailsOriginal price $674.58Original price $674.58 - Original price $674.58Original price $674.58Current price $518.91$518.91 - $518.91Current price $518.91Save 23% -
Original price $1,736.45Original price $1,736.45 - Original price $1,736.45Original price $1,736.45Current price $1,335.73$1,335.73 - $1,335.73Current price $1,335.73
Lettner Dresser and Mirror
Ashley FurnitureSatisfying your taste for tradition, this dresser and mirror set sports serene sophistication. Its forever classic design details—inlaid panels, s...
View full detailsOriginal price $1,736.45Original price $1,736.45 - Original price $1,736.45Original price $1,736.45Current price $1,335.73$1,335.73 - $1,335.73Current price $1,335.73Save 23% -
Original price $1,416.32Original price $1,416.32 - Original price $1,416.32Original price $1,416.32Current price $1,089.48$1,089.48 - $1,089.48Current price $1,089.48
Lettner Dresser
Ashley FurnitureSatisfying your taste for tradition, this dresser sports serene sophistication. Forever classic design details—inlaid panels, silvertone patina ha...
View full detailsOriginal price $1,416.32Original price $1,416.32 - Original price $1,416.32Original price $1,416.32Current price $1,089.48$1,089.48 - $1,089.48Current price $1,089.48Save 23% -
Original price $1,594.33Original price $1,594.33 - Original price $1,594.33Original price $1,594.33Current price $1,226.41$1,226.41 - $1,226.41Current price $1,226.41
Lettner Chest of Drawers
Ashley FurnitureSatisfying your taste for tradition, this chest of drawers sports serene sophistication. Forever classic design details—inlaid panels, silvertone ...
View full detailsOriginal price $1,594.33Original price $1,594.33 - Original price $1,594.33Original price $1,594.33Current price $1,226.41$1,226.41 - $1,226.41Current price $1,226.41Save 23% -
Original price $1,733.30 - Original price $1,950.40Original price $1,733.30 - Original price $1,950.40Original price $1,733.30$1,333.31 - $1,500.31$1,333.31 - $1,500.31Current price $1,333.31
Lettner Bed with 2 Storage Drawers
Ashley FurnitureSatisfying your taste for tradition, this queen sleigh bed with storage sports serene sophistication. Its forever classic design details—inlaid pa...
View full detailsOriginal price $1,733.30 - Original price $1,950.40Original price $1,733.30 - Original price $1,950.40Original price $1,733.30$1,333.31 - $1,500.31$1,333.31 - $1,500.31Current price $1,333.31Save up to 23% -
Original price $1,169.60 - Original price $1,950.40Original price $1,169.60 - Original price $1,950.40Original price $1,169.60$899.69 - $1,500.31$899.69 - $1,500.31Current price $899.69
Lettner Bed
Ashley FurnitureSatisfying your taste for tradition, this king panel bed sports serene sophistication. Its forever classic design details—inlaid panels and bun fee...
View full detailsOriginal price $1,169.60 - Original price $1,950.40Original price $1,169.60 - Original price $1,950.40Original price $1,169.60$899.69 - $1,500.31$899.69 - $1,500.31Current price $899.69Save up to 23% -
Original price $342.68Original price $342.68 - Original price $342.68Original price $342.68Current price $263.60$263.60 - $263.60Current price $263.60
Lenora Wall Decor
Ashley FurnitureSure to warm your space with a touch of rustic refinement, this wall sculpture is a natural wonder. Showcasing a sunburst design and finished in a...
View full detailsOriginal price $342.68Original price $342.68 - Original price $342.68Original price $342.68Current price $263.60$263.60 - $263.60Current price $263.60Save 23% -
Original price $426.28Original price $426.28 - Original price $426.28Original price $426.28Current price $327.91$327.91 - $327.91Current price $327.91
Lavinton Nightstand
Ashley FurnitureTake inspiration from the traditional luxury of this nightstand. Classic with a rich cherry brown finish, its stately presence graces your room wi...
View full detailsOriginal price $426.28Original price $426.28 - Original price $426.28Original price $426.28Current price $327.91$327.91 - $327.91Current price $327.91Save 23% -
Original price $990.02Original price $990.02 - Original price $990.02Original price $990.02Current price $761.55$761.55 - $761.55Current price $761.55
Lavinton Dresser
Ashley FurnitureTake inspiration from the traditional luxury of this dresser. Classic with a rich cherry brown finish, its stately presence graces your room with ...
View full detailsOriginal price $990.02Original price $990.02 - Original price $990.02Original price $990.02Current price $761.55$761.55 - $761.55Current price $761.55Save 23% -
Original price $815.13Original price $815.13 - Original price $815.13Original price $815.13Current price $627.02$627.02 - $627.02Current price $627.02
Lavinton Chest of Drawers
Ashley FurnitureTake inspiration from the traditional luxury of this chest of drawers. Classic with a rich cherry brown finish, its stately presence graces your r...
View full detailsOriginal price $815.13Original price $815.13 - Original price $815.13Original price $815.13Current price $627.02$627.02 - $627.02Current price $627.02Save 23% -
Original price $879.14Original price $879.14 - Original price $879.14Original price $879.14Current price $676.26$676.26 - $676.26Current price $676.26
Trinell Bookcase Bed
Ashley FurnitureYouth Bedroom Whether she loves horses or he's a cowboy at heart, this full bookcase bed matches their authenticity. Its rustic finish, plank-styl...
View full detailsOriginal price $879.14Original price $879.14 - Original price $879.14Original price $879.14Current price $676.26$676.26 - $676.26Current price $676.26Save 23% -
Original price $260.78Original price $260.78 - Original price $260.78Original price $260.78Current price $200.60$200.60 - $200.60Current price $200.60
Zuraleus Bedroom Mirror
Ashley FurnitureIf glitz and glam are your jam, you’re gonna love this bedroom mirror. Gleaming glitter and dazzling chrome-tone touches wow against a sophisticat...
View full detailsOriginal price $260.78Original price $260.78 - Original price $260.78Original price $260.78Current price $200.60$200.60 - $200.60Current price $200.60Save 23% -
Original price $552.79Original price $552.79 - Original price $552.79Original price $552.79Current price $425.22$425.22 - $425.22Current price $425.22
Zuraleus Chest of Drawers
Ashley FurnitureIf glitz and glam are your jam, you’re gonna love this chest of drawers. Dazzling chrome-tone touches wow against a sophisticated matte white fini...
View full detailsOriginal price $552.79Original price $552.79 - Original price $552.79Original price $552.79Current price $425.22$425.22 - $425.22Current price $425.22Save 23% -
Original price $552.79Original price $552.79 - Original price $552.79Original price $552.79Current price $425.22$425.22 - $425.22Current price $425.22
Zuraleus Dresser
Ashley FurnitureIf glitz and glam are your jam, you’re gonna love this dresser. Dazzling chrome-tone touches wow against a sophisticated matte white finish for a ...
View full detailsOriginal price $552.79Original price $552.79 - Original price $552.79Original price $552.79Current price $425.22$425.22 - $425.22Current price $425.22Save 23% -
Original price $260.78Original price $260.78 - Original price $260.78Original price $260.78Current price $200.60$200.60 - $200.60Current price $200.60
Zuraleus Nightstand
Ashley FurnitureIf glitz and glam are your jam, you’re gonna love the Birmonton nightstand. Large-scale handles and dazzling chrome-tone details add a pop of stun...
View full detailsOriginal price $260.78Original price $260.78 - Original price $260.78Original price $260.78Current price $200.60$200.60 - $200.60Current price $200.60Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.