Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $596.51Original price $596.51 - Original price $596.51Original price $596.51Current price $458.85$458.85 - $458.85Current price $458.85
Cayboni Dresser and Mirror
Ashley FurnitureCharmingly designed, this dresser with mirror embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash...
View full detailsOriginal price $596.51Original price $596.51 - Original price $596.51Original price $596.51Current price $458.85$458.85 - $458.85Current price $458.85Save 23% -
Original price $231.11Original price $231.11 - Original price $231.11Original price $231.11Current price $177.78$177.78 - $177.78Current price $177.78
Cayboni Nightstand
Ashley FurnitureCharmingly designed, the Cayboni nightstand embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash p...
View full detailsOriginal price $231.11Original price $231.11 - Original price $231.11Original price $231.11Current price $177.78$177.78 - $177.78Current price $177.78Save 23% -
Original price $674.58Original price $674.58 - Original price $674.58Original price $674.58Current price $518.91$518.91 - $518.91Current price $518.91
Covetown Dresser
Ashley FurnitureFeast your eyes on this richly versatile dresser. Its traditional-inspired dark brown finish effortlessly blends with contemporary bright nickel-t...
View full detailsOriginal price $674.58Original price $674.58 - Original price $674.58Original price $674.58Current price $518.91$518.91 - $518.91Current price $518.91Save 23% -
Original price $320.13Original price $320.13 - Original price $320.13Original price $320.13Current price $246.25$246.25 - $246.25Current price $246.25
Covetown Nightstand
Ashley FurnitureFeast your eyes on this richly versatile nightstand. Its traditional-inspired dark brown finish effortlessly blends with contemporary bright nicke...
View full detailsOriginal price $320.13Original price $320.13 - Original price $320.13Original price $320.13Current price $246.25$246.25 - $246.25Current price $246.25Save 23% -
Original price $667.38Original price $667.38 - Original price $667.38Original price $667.38Current price $513.37$513.37 - $513.37Current price $513.37
Dairville Floor Mirror
Ashley FurnitureThis floor mirror combines effortless beauty and design with carefree function. It brings both height and light to your space, with its naturally ...
View full detailsOriginal price $667.38Original price $667.38 - Original price $667.38Original price $667.38Current price $513.37$513.37 - $513.37Current price $513.37Save 23% -
Original price $535.30Original price $535.30 - Original price $535.30Original price $535.30Current price $411.77$411.77 - $411.77Current price $411.77
Dallson Floor Lamp
Ashley FurnitureAdd a touch of sleek, contemporary style to any room in your home. This floor lamp's eye-catching tripod design includes a coordinating fabric dru...
View full detailsOriginal price $535.30Original price $535.30 - Original price $535.30Original price $535.30Current price $411.77$411.77 - $411.77Current price $411.77Save 23% -
Original price $599.63 - Original price $869.78Original price $599.63 - Original price $869.78Original price $599.63$461.25 - $669.06$461.25 - $669.06Current price $461.25
Danziar Bed
Ashley FurnitureSophisticated style for the savvy shopper. This panel bed prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...
View full detailsOriginal price $599.63 - Original price $869.78Original price $599.63 - Original price $869.78Original price $599.63$461.25 - $669.06$461.25 - $669.06Current price $461.25Save up to 23% -
Original price $117.12Original price $117.12 - Original price $117.12Original price $117.12Current price $90.09$90.09 - $90.09Current price $90.09
Danziar Bedroom Mirror
Ashley FurnitureSophisticated style for the savvy shopper. This mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural ...
View full detailsOriginal price $117.12Original price $117.12 - Original price $117.12Original price $117.12Current price $90.09$90.09 - $90.09Current price $90.09Save 23% -
Original price $754.21Original price $754.21 - Original price $754.21Original price $754.21Current price $580.16$580.16 - $580.16Current price $580.16
Danziar Dresser
Ashley FurnitureSophisticated style for the savvy shopper. This dresser prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural...
View full detailsOriginal price $754.21Original price $754.21 - Original price $754.21Original price $754.21Current price $580.16$580.16 - $580.16Current price $580.16Save 23% -
Original price $871.33Original price $871.33 - Original price $871.33Original price $871.33Current price $670.25$670.25 - $670.25Current price $670.25
Danziar Dresser and Mirror
Ashley FurnitureSophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls...
View full detailsOriginal price $871.33Original price $871.33 - Original price $871.33Original price $871.33Current price $670.25$670.25 - $670.25Current price $670.25Save 23% -
Original price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46
Danziar Nightstand
Ashley FurnitureSophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natu...
View full detailsOriginal price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46Save 23% -
Original price $721.44Original price $721.44 - Original price $721.44Original price $721.44Current price $554.95$554.95 - $554.95Current price $554.95
Danziar Wide Chest of Drawers
Ashley FurnitureSophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls th...
View full detailsOriginal price $721.44Original price $721.44 - Original price $721.44Original price $721.44Current price $554.95$554.95 - $554.95Current price $554.95Save 23% -
Original price $398.20 - Original price $657.40Original price $398.20 - Original price $657.40Original price $398.20$306.31 - $505.69$306.31 - $505.69Current price $306.31
Derekson Bed
Ashley FurnitureYouth Bedroom Modern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined des...
View full detailsOriginal price $398.20 - Original price $657.40Original price $398.20 - Original price $657.40Original price $398.20$306.31 - $505.69$306.31 - $505.69Current price $306.31Save up to 23% -
Original price $797.91 - Original price $1,305.47Original price $797.91 - Original price $1,305.47Original price $797.91$613.78 - $1,004.21$613.78 - $1,004.21Current price $613.78
Derekson Bed with 2 Storage Drawers
Ashley FurnitureMaster Bedroom Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the c...
View full detailsOriginal price $797.91 - Original price $1,305.47Original price $797.91 - Original price $1,305.47Original price $797.91$613.78 - $1,004.21$613.78 - $1,004.21Current price $613.78Save up to 23% -
Original price $1,122.75 - Original price $1,272.67Original price $1,122.75 - Original price $1,272.67Original price $1,122.75$863.65 - $978.98$863.65 - $978.98Current price $863.65
Derekson Bed with 4 Storage Drawers
Ashley FurnitureMaster Bedroom Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the c...
View full detailsOriginal price $1,122.75 - Original price $1,272.67Original price $1,122.75 - Original price $1,272.67Original price $1,122.75$863.65 - $978.98$863.65 - $978.98Current price $863.65Save up to 23% -
Original price $1,311.71 - Original price $1,461.63Original price $1,311.71 - Original price $1,461.63Original price $1,311.71$1,009.01 - $1,124.33$1,009.01 - $1,124.33Current price $1,009.01
Derekson Bed with 6 Storage Drawers
Ashley FurnitureMaster Bedroom Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the c...
View full detailsOriginal price $1,311.71 - Original price $1,461.63Original price $1,311.71 - Original price $1,461.63Original price $1,311.71$1,009.01 - $1,124.33$1,009.01 - $1,124.33Current price $1,009.01Save up to 23% -
Original price $117.12Original price $117.12 - Original price $117.12Original price $117.12Current price $90.09$90.09 - $90.09Current price $90.09
Derekson Bedroom Mirror
Ashley FurnitureModern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...
View full detailsOriginal price $117.12Original price $117.12 - Original price $117.12Original price $117.12Current price $90.09$90.09 - $90.09Current price $90.09Save 23% -
Original price $543.43Original price $543.43 - Original price $543.43Original price $543.43Current price $418.02$418.02 - $418.02Current price $418.02
Derekson Chest of Drawers
Ashley FurnitureModern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love t...
View full detailsOriginal price $543.43Original price $543.43 - Original price $543.43Original price $543.43Current price $418.02$418.02 - $418.02Current price $418.02Save 23% -
Original price $543.43Original price $543.43 - Original price $543.43Original price $543.43Current price $418.02$418.02 - $418.02Current price $418.02
Derekson Dresser
Ashley FurnitureModern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A m...
View full detailsOriginal price $543.43Original price $543.43 - Original price $543.43Original price $543.43Current price $418.02$418.02 - $418.02Current price $418.02Save 23% -
Original price $660.54Original price $660.54 - Original price $660.54Original price $660.54Current price $508.11$508.11 - $508.11Current price $508.11
Derekson Dresser and Mirror
Ashley FurnitureModern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we ...
View full detailsOriginal price $660.54Original price $660.54 - Original price $660.54Original price $660.54Current price $508.11$508.11 - $508.11Current price $508.11Save 23% -
Original price $329.47Original price $329.47 - Original price $329.47Original price $329.47Current price $253.44$253.44 - $253.44Current price $253.44
Derekson Nightstand
Ashley FurnitureModern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. ...
View full detailsOriginal price $329.47Original price $329.47 - Original price $329.47Original price $329.47Current price $253.44$253.44 - $253.44Current price $253.44Save 23% -
Original price $260.78 - Original price $324.81Original price $260.78 - Original price $324.81Original price $260.78$200.60 - $249.85$200.60 - $249.85Current price $200.60
Derekson Panel Headboard
Ashley FurnitureWhen you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with app...
View full detailsOriginal price $260.78 - Original price $324.81Original price $260.78 - Original price $324.81Original price $260.78$200.60 - $249.85$200.60 - $249.85Current price $200.60Save up to 23% -
Original price $1,296.10Original price $1,296.10 - Original price $1,296.10Original price $1,296.10Current price $997.00$997.00 - $997.00Current price $997.00
Derekson Youth Bed with 6 Storage Drawers
Ashley FurnitureYouth Bedroom Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the cle...
View full detailsOriginal price $1,296.10Original price $1,296.10 - Original price $1,296.10Original price $1,296.10Current price $997.00$997.00 - $997.00Current price $997.00Save 23% -
Original price $195.20 - Original price $260.78Original price $195.20 - Original price $260.78Original price $195.20$150.15 - $200.60$150.15 - $200.60Current price $150.15
Derekson Youth Panel Headboard
Ashley FurnitureYouth Bedroom When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-...
View full detailsOriginal price $195.20 - Original price $260.78Original price $195.20 - Original price $260.78Original price $195.20$150.15 - $200.60$150.15 - $200.60Current price $150.15Save up to 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.