Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $789.48 - Original price $1,476.10Original price $789.48 - Original price $1,476.10Original price $789.48$607.29 - $1,135.46$607.29 - $1,135.46Current price $607.29
12 Inch Chime Elite 2.0 Mattress
Ashley FurnitureStretch out and let the cares of the day fade away. This plush California king mattress is crafted for modern comfort and convenience, with layers ...
View full detailsOriginal price $789.48 - Original price $1,476.10Original price $789.48 - Original price $1,476.10Original price $789.48$607.29 - $1,135.46$607.29 - $1,135.46Current price $607.29Save up to 23% -
Original price $621.43 - Original price $1,106.73Original price $621.43 - Original price $1,106.73Original price $621.43$478.02 - $851.33$478.02 - $851.33Current price $478.02
12 Inch Memory Foam Mattress
Ashley FurnitureWhen it comes to your comfort, discover this ultra-plush 12-inch mattress. Its thick layer of memory foam conforms to your body, delivering amazing...
View full detailsOriginal price $621.43 - Original price $1,106.73Original price $621.43 - Original price $1,106.73Original price $621.43$478.02 - $851.33$478.02 - $851.33Current price $478.02Save up to 23% -
Original price $1,700.65Original price $1,700.65 - Original price $1,700.65Original price $1,700.65Current price $1,308.19$1,308.19 - $1,308.19Current price $1,308.19
14 Inch California King Chime Elite 2.0 Mattress
Ashley FurnitureStretch out and let the cares of the day fade away. This ultra-plush California king mattress is crafted for modern comfort and convenience, with l...
View full detailsOriginal price $1,700.65Original price $1,700.65 - Original price $1,700.65Original price $1,700.65Current price $1,308.19$1,308.19 - $1,308.19Current price $1,308.19Save 23% -
Original price $841.61Original price $841.61 - Original price $841.61Original price $841.61Current price $647.39$647.39 - $647.39Current price $647.39
8 Inch California King Memory Foam Mattress
Ashley FurnitureWhen it comes to your comfort, discover this 8-inch mattress. Its thick layer of memory foam conforms to your body, delivering amazing support, pre...
View full detailsOriginal price $841.61Original price $841.61 - Original price $841.61Original price $841.61Current price $647.39$647.39 - $647.39Current price $647.39Save 23% -
Original price $1,421.04 - Original price $2,253.99Original price $1,421.04 - Original price $2,253.99Original price $1,421.04$1,093.11 - $1,733.84$1,093.11 - $1,733.84Current price $1,093.11
Millennium Luxury Gel Memory Foam Mattress
Ashley FurnitureWhen it comes to your comfort, discover the luxury of this queen gel memory foam mattress. Cooling gel copper-infused memory foam and two layers of...
View full detailsOriginal price $1,421.04 - Original price $2,253.99Original price $1,421.04 - Original price $2,253.99Original price $1,421.04$1,093.11 - $1,733.84$1,093.11 - $1,733.84Current price $1,093.11Save up to 23% -
Original price $1,518.11 - Original price $2,297.46Original price $1,518.11 - Original price $2,297.46Original price $1,518.11$1,167.78 - $1,767.28$1,167.78 - $1,767.28Current price $1,167.78
Millennium Cushion Firm Gel Memory Foam Hybrid Mattress
Ashley FurnitureDiscover the luxury of this twin XL hybrid mattress. Two layers of temperature-regulating material keep you at a comfortable temperature all night ...
View full detailsOriginal price $1,518.11 - Original price $2,297.46Original price $1,518.11 - Original price $2,297.46Original price $1,518.11$1,167.78 - $1,767.28$1,167.78 - $1,767.28Current price $1,167.78Save up to 23% -
Original price $735.88 - Original price $1,279.08Original price $735.88 - Original price $1,279.08Original price $735.88$566.06 - $983.91$566.06 - $983.91Current price $566.06
Limited Edition PT Mattress
Ashley FurnitureLuxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top California king mattress. Packed inside ar...
View full detailsOriginal price $735.88 - Original price $1,279.08Original price $735.88 - Original price $1,279.08Original price $735.88$566.06 - $983.91$566.06 - $983.91Current price $566.06Save up to 23% -
Original price $669.24 - Original price $1,035.72Original price $669.24 - Original price $1,035.72Original price $669.24$514.80 - $796.71$514.80 - $796.71Current price $514.80
Millennium 2.0 Foam 12 Inch Mattress
Ashley FurnitureDiscover the luxury of this memory foam queen mattress. Temperature-regulating material in the stretch knit cover keeps you at a comfortable temper...
View full detailsOriginal price $669.24 - Original price $1,035.72Original price $669.24 - Original price $1,035.72Original price $669.24$514.80 - $796.71$514.80 - $796.71Current price $514.80Save up to 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.