Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $388.82Original price $388.82 - Original price $388.82Original price $388.82Current price $299.09$299.09 - $299.09Current price $299.09
Fortman Nightstand
Ashley FurnitureExuding a timeless casual design, this nightstand is ready to define your personal space. It easily adapts to a variety of interiors, combining a ...
View full detailsOriginal price $388.82Original price $388.82 - Original price $388.82Original price $388.82Current price $299.09$299.09 - $299.09Current price $299.09Save 23% -
Original price $1,620.91Original price $1,620.91 - Original price $1,620.91Original price $1,620.91Current price $1,246.85$1,246.85 - $1,246.85Current price $1,246.85
Genoa Sofa Chaise
Ashley FurnitureCatering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the...
View full detailsOriginal price $1,620.91Original price $1,620.91 - Original price $1,620.91Original price $1,620.91Current price $1,246.85$1,246.85 - $1,246.85Current price $1,246.85Save 23% -
Original price $143.66Original price $143.66 - Original price $143.66Original price $143.66Current price $110.51$110.51 - $110.51Current price $110.51
Gesthaven Dining Chair
Ashley FurnitureComplement your home’s simply relaxed sensibility with this dining chair. A handsome dark brown hue offers a chic contrast to the natural wood t...
View full detailsOriginal price $143.66Original price $143.66 - Original price $143.66Original price $143.66Current price $110.51$110.51 - $110.51Current price $110.51Save 23% -
Original price $101.50Original price $101.50 - Original price $101.50Original price $101.50Current price $78.08$78.08 - $78.08Current price $78.08
Hyanna Bedroom Mirror
Ashley FurnitureMaster Bedroom Inspired by natural beauty, refined to perfection. This mirror brings cozy outdoor vibes to your bedroom with its warm and inviting...
View full detailsOriginal price $101.50Original price $101.50 - Original price $101.50Original price $101.50Current price $78.08$78.08 - $78.08Current price $78.08Save 23% -
Original price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80
Hyanna Chest of Drawers
Ashley FurnitureMaster Bedroom Inspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm an...
View full detailsOriginal price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80Save 23% -
Original price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80
Hyanna Dresser
Ashley FurnitureMaster Bedroom Inspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and invitin...
View full detailsOriginal price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80Save 23% -
Original price $329.47Original price $329.47 - Original price $329.47Original price $329.47Current price $253.44$253.44 - $253.44Current price $253.44
Hyanna Nightstand
Ashley FurnitureMaster Bedroom Inspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and invi...
View full detailsOriginal price $329.47Original price $329.47 - Original price $329.47Original price $329.47Current price $253.44$253.44 - $253.44Current price $253.44Save 23% -
Original price $110.11Original price $110.11 - Original price $110.11Original price $110.11Current price $84.70$84.70 - $84.70Current price $84.70
Jolina Box (Set of 3)
Ashley FurnitureThis set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perf...
View full detailsOriginal price $110.11Original price $110.11 - Original price $110.11Original price $110.11Current price $84.70$84.70 - $84.70Current price $84.70Save 23% -
Original price $960.34 - Original price $1,277.33Original price $960.34 - Original price $1,277.33Original price $960.34$738.72 - $982.56$738.72 - $982.56Current price $738.72
Kanwyn Bed
Ashley FurnitureGive your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style f...
View full detailsOriginal price $960.34 - Original price $1,277.33Original price $960.34 - Original price $1,277.33Original price $960.34$738.72 - $982.56$738.72 - $982.56Current price $738.72Save up to 23% -
Original price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06
Kanwyn Chest of Drawers
Ashley FurnitureGive your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an...
View full detailsOriginal price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06Save 23% -
Original price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80
Kanwyn Dresser
Ashley FurnitureGive your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting i...
View full detailsOriginal price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80Save 23% -
Original price $532.48Original price $532.48 - Original price $532.48Original price $532.48Current price $409.60$409.60 - $409.60Current price $409.60
Kanwyn Nightstand
Ashley FurnitureGive your retreat vintage charm and valuable bedside storage with this nightstand. In a beautifully distressed whitewash finish, two drawers and a...
View full detailsOriginal price $532.48Original price $532.48 - Original price $532.48Original price $532.48Current price $409.60$409.60 - $409.60Current price $409.60Save 23% -
Original price $1,197.34 - Original price $2,421.33Original price $1,197.34 - Original price $2,421.33Original price $1,197.34$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03
Next-Gen DuraPella Power Recliner
Ashley FurnitureIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $1,197.34 - Original price $2,421.33Original price $1,197.34 - Original price $2,421.33Original price $1,197.34$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03Save up to 23% -
Original price $392.68Original price $392.68 - Original price $392.68Original price $392.68Current price $302.06$302.06 - $302.06Current price $302.06
Wystfield End Table
Ashley FurnitureDouble take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this end table elevates the art of rus...
View full detailsOriginal price $392.68Original price $392.68 - Original price $392.68Original price $392.68Current price $302.06$302.06 - $302.06Current price $302.06Save 23% -
Original price $672.53Original price $672.53 - Original price $672.53Original price $672.53Current price $517.33$517.33 - $517.33Current price $517.33
Wystfield Coffee Table
Ashley FurnitureDouble take. Sporting a two-tone finish, dual-sided lid design and expansive storage space, this square coffee table takes the art of rustic farmh...
View full detailsOriginal price $672.53Original price $672.53 - Original price $672.53Original price $672.53Current price $517.33$517.33 - $517.33Current price $517.33Save 23% -
Original price $264.98Original price $264.98 - Original price $264.98Original price $264.98Current price $203.83$203.83 - $203.83Current price $203.83
Wystfield Chairside End Table
Ashley FurnitureDouble take. Sporting a two-tone finish that pairs a distressed vintage white with aged natural pine color, this chairside end table elevates the ...
View full detailsOriginal price $264.98Original price $264.98 - Original price $264.98Original price $264.98Current price $203.83$203.83 - $203.83Current price $203.83Save 23% -
Original price $345.09Original price $345.09 - Original price $345.09Original price $345.09Current price $265.45$265.45 - $265.45Current price $265.45
Willowton Nightstand
Ashley FurnitureThis nightstand is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and si...
View full detailsOriginal price $345.09Original price $345.09 - Original price $345.09Original price $345.09Current price $265.45$265.45 - $265.45Current price $265.45Save 23% -
Original price $952.55Original price $952.55 - Original price $952.55Original price $952.55Current price $732.73$732.73 - $732.73Current price $732.73
Willowton Dressing Chest
Ashley FurnitureThis dressing chest is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and s...
View full detailsOriginal price $952.55Original price $952.55 - Original price $952.55Original price $952.55Current price $732.73$732.73 - $732.73Current price $732.73Save 23% -
Original price $688.64Original price $688.64 - Original price $688.64Original price $688.64Current price $529.72$529.72 - $529.72Current price $529.72
Willowton Dresser
Ashley FurnitureThis dresser is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers and sides...
View full detailsOriginal price $688.64Original price $688.64 - Original price $688.64Original price $688.64Current price $529.72$529.72 - $529.72Current price $529.72Save 23% -
Original price $559.04Original price $559.04 - Original price $559.04Original price $559.04Current price $430.03$430.03 - $430.03Current price $430.03
Willowton Chest of Drawers
Ashley FurnitureThis chest of drawers is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. A whitewash finish on the drawers ...
View full detailsOriginal price $559.04Original price $559.04 - Original price $559.04Original price $559.04Current price $430.03$430.03 - $430.03Current price $430.03Save 23% -
Original price $101.50Original price $101.50 - Original price $101.50Original price $101.50Current price $78.08$78.08 - $78.08Current price $78.08
Willowton Bedroom Mirror
Ashley FurnitureThis mirror is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is wonderfully easy on the...
View full detailsOriginal price $101.50Original price $101.50 - Original price $101.50Original price $101.50Current price $78.08$78.08 - $78.08Current price $78.08Save 23% -
Original price $523.12Original price $523.12 - Original price $523.12Original price $523.12Current price $402.40$402.40 - $402.40Current price $402.40
Willowton 64" TV Stand
Ashley FurnitureThis TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is...
View full detailsOriginal price $523.12Original price $523.12 - Original price $523.12Original price $523.12Current price $402.40$402.40 - $402.40Current price $402.40Save 23% -
Original price $1,441.30Original price $1,441.30 - Original price $1,441.30Original price $1,441.30Current price $1,108.69$1,108.69 - $1,108.69Current price $1,108.69
Valebeck Dining Server
Ashley FurnitureTo those with an appetite for rustic farmhouse living, this server dishes out irresistible form and function. A pair of cabinet doors with mesh wi...
View full detailsOriginal price $1,441.30Original price $1,441.30 - Original price $1,441.30Original price $1,441.30Current price $1,108.69$1,108.69 - $1,108.69Current price $1,108.69Save 23% -
Original price $199.89Original price $199.89 - Original price $199.89Original price $199.89Current price $153.76$153.76 - $153.76Current price $153.76
Valebeck Dining Chair
Ashley FurnitureWhether you’re pining for cottage charm or modern farmhouse sophistication, this dining room upholstered chair, with its timeless ladderback styli...
View full detailsOriginal price $199.89Original price $199.89 - Original price $199.89Original price $199.89Current price $153.76$153.76 - $153.76Current price $153.76Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.