Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $430.98 - Original price $1,182.06Original price $430.98 - Original price $1,182.06Original price $430.98$331.52 - $909.28$331.52 - $909.28Current price $331.52
Willowton Bed
Ashley FurnitureThe ultimate look for a beach cottage or shabby chic inspired retreat, this California king panel bed carries you away to a dreamy time and place. ...
View full detailsOriginal price $430.98 - Original price $1,182.06Original price $430.98 - Original price $1,182.06Original price $430.98$331.52 - $909.28$331.52 - $909.28Current price $331.52Save up to 23% -
Original price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17
Willowton 64" TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish ...
View full detailsOriginal price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17Save up to 23% -
Original price $523.12Original price $523.12 - Original price $523.12Original price $523.12Current price $402.40$402.40 - $402.40Current price $402.40
Willowton 64" TV Stand
Ashley FurnitureThis TV stand with fireplace option is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewash finish is...
View full detailsOriginal price $523.12Original price $523.12 - Original price $523.12Original price $523.12Current price $402.40$402.40 - $402.40Current price $402.40Save 23% -
Original price $659.00Original price $659.00 - Original price $659.00Original price $659.00Current price $506.92$506.92 - $506.92Current price $506.92
Watson Table Set
Ashley FurnitureShowing off big-time with oversized tabletop space, this coffee table set serves up major contemporary style. Drawing from the beauty of clean-lin...
View full detailsOriginal price $659.00Original price $659.00 - Original price $659.00Original price $659.00Current price $506.92$506.92 - $506.92Current price $506.92Save 23% -
Original price $894.09Original price $894.09 - Original price $894.09Original price $894.09Current price $687.76$687.76 - $687.76Current price $687.76
Watson Occasional Table Set
Ashley FurnitureShowing off big-time with oversized tabletop space, this occasional table set serves up major contemporary style. Drawing from the beauty of clean...
View full detailsOriginal price $894.09Original price $894.09 - Original price $894.09Original price $894.09Current price $687.76$687.76 - $687.76Current price $687.76Save 23% -
Original price $470.18Original price $470.18 - Original price $470.18Original price $470.18Current price $361.68$361.68 - $361.68Current price $361.68
Watson End Table Set
Ashley FurnitureDrawing from the beauty of clean-lined mid-century design, this 2-piece square end table set feels right at home in today’s modern spaces. Oil-rub...
View full detailsOriginal price $470.18Original price $470.18 - Original price $470.18Original price $470.18Current price $361.68$361.68 - $361.68Current price $361.68Save 23% -
Original price $423.90Original price $423.90 - Original price $423.90Original price $423.90Current price $326.08$326.08 - $326.08Current price $326.08
Watson Coffee Table
Ashley FurnitureShowing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of c...
View full detailsOriginal price $423.90Original price $423.90 - Original price $423.90Original price $423.90Current price $326.08$326.08 - $326.08Current price $326.08Save 23% -
Original price $971.45 - Original price $1,099.15Original price $971.45 - Original price $1,099.15Original price $971.45$747.27 - $845.50$747.27 - $845.50Current price $747.27
Valebeck Table Set
Ashley FurnitureTo those with an eye for the best in rustic farmhouse living, this two-tone occasional table set doubles up on form and function. The coffee table...
View full detailsOriginal price $971.45 - Original price $1,099.15Original price $971.45 - Original price $1,099.15Original price $971.45$747.27 - $845.50$747.27 - $845.50Current price $747.27Save up to 23% -
Original price $1,236.43 - Original price $1,491.83Original price $1,236.43 - Original price $1,491.83Original price $1,236.43$951.10 - $1,147.56$951.10 - $1,147.56Current price $951.10
Valebeck Occasional Table Set
Ashley FurnitureTo those with an eye for the best in rustic farmhouse living, this two-tone occasional table set doubles up on form and function. Coffee table’s c...
View full detailsOriginal price $1,236.43 - Original price $1,491.83Original price $1,236.43 - Original price $1,491.83Original price $1,236.43$951.10 - $1,147.56$951.10 - $1,147.56Current price $951.10Save up to 23% -
Original price $529.96 - Original price $785.36Original price $529.96 - Original price $785.36Original price $529.96$407.66 - $604.12$407.66 - $604.12Current price $407.66
Valebeck End Table Set
Ashley FurnitureTo those with an eye for the best in rustic farmhouse living, this two-tone 2-piece chairside end table set doubles up on charm. Designer touches ...
View full detailsOriginal price $529.96 - Original price $785.36Original price $529.96 - Original price $785.36Original price $529.96$407.66 - $604.12$407.66 - $604.12Current price $407.66Save up to 23% -
Original price $1,224.25Original price $1,224.25 - Original price $1,224.25Original price $1,224.25Current price $941.73$941.73 - $941.73Current price $941.73
Valebeck Dining Table
Ashley FurnitureA high-style choice for casual spaces, this dining table serves up the best in rustic farmhouse living. Its two-tone distressed finish pairs a bro...
View full detailsOriginal price $1,224.25Original price $1,224.25 - Original price $1,224.25Original price $1,224.25Current price $941.73$941.73 - $941.73Current price $941.73Save 23% -
Original price $1,441.30Original price $1,441.30 - Original price $1,441.30Original price $1,441.30Current price $1,108.69$1,108.69 - $1,108.69Current price $1,108.69
Valebeck Dining Server
Ashley FurnitureTo those with an appetite for rustic farmhouse living, this server dishes out irresistible form and function. A pair of cabinet doors with mesh wi...
View full detailsOriginal price $1,441.30Original price $1,441.30 - Original price $1,441.30Original price $1,441.30Current price $1,108.69$1,108.69 - $1,108.69Current price $1,108.69Save 23% -
Original price $1,413.22 - Original price $4,264.64Original price $1,413.22 - Original price $4,264.64Original price $1,413.22$1,087.09 - $3,280.49$1,087.09 - $3,280.49Current price $1,087.09
Valebeck Dining Room Set
Ashley FurnitureThis 5-piece dining set serves up the best in rustic farmhouse living. The extension dining table's two-tone distressed finish pairs a brown tablet...
View full detailsOriginal price $1,413.22 - Original price $4,264.64Original price $1,413.22 - Original price $4,264.64Original price $1,413.22$1,087.09 - $3,280.49$1,087.09 - $3,280.49Current price $1,087.09Save up to 23% -
Original price $1,650.53 - Original price $2,031.60Original price $1,650.53 - Original price $2,031.60Original price $1,650.53$1,269.64 - $1,562.77$1,269.64 - $1,562.77Current price $1,269.64
Valebeck Counter Height Dining Set
Ashley FurnitureThis 5-piece dining set serves up the best in rustic farmhouse living. The counter height table's two-done distressed finish pairs a brown tableto...
View full detailsOriginal price $1,650.53 - Original price $2,031.60Original price $1,650.53 - Original price $2,031.60Original price $1,650.53$1,269.64 - $1,562.77$1,269.64 - $1,562.77Current price $1,269.64Save up to 23% -
Original price $1,243.29 - Original price $1,402.23Original price $1,243.29 - Original price $1,402.23Original price $1,243.29$956.38 - $1,078.64$956.38 - $1,078.64Current price $956.38
Tyler Creek Table Set
Ashley FurnitureShabby chic with a hint of down home country. This occasional table set with textured black finish is the talk of today’s design world. Wood grain ...
View full detailsOriginal price $1,243.29 - Original price $1,402.23Original price $1,243.29 - Original price $1,402.23Original price $1,243.29$956.38 - $1,078.64$956.38 - $1,078.64Current price $956.38Save up to 23% -
Original price $1,508.27 - Original price $1,826.14Original price $1,508.27 - Original price $1,826.14Original price $1,508.27$1,160.21 - $1,404.72$1,160.21 - $1,404.72Current price $1,160.21
Tyler Creek Occasional Table Set
Ashley FurnitureShabby chic with a hint of down home country. This occasional table set with textured black finish is all the talk of today’s design world. Wood gr...
View full detailsOriginal price $1,508.27 - Original price $1,826.14Original price $1,508.27 - Original price $1,826.14Original price $1,508.27$1,160.21 - $1,404.72$1,160.21 - $1,404.72Current price $1,160.21Save up to 23% -
Original price $529.96 - Original price $847.82Original price $529.96 - Original price $847.82Original price $529.96$407.66 - $652.17$407.66 - $652.17Current price $407.66
Tyler Creek End Table Set
Ashley FurnitureShabby chic with a hint of down home country. This 2-piece rectangular end table with textured black finish is all the talk of today’s design world...
View full detailsOriginal price $529.96 - Original price $847.82Original price $529.96 - Original price $847.82Original price $529.96$407.66 - $652.17$407.66 - $652.17Current price $407.66Save up to 23% -
Original price $938.48Original price $938.48 - Original price $938.48Original price $938.48Current price $721.91$721.91 - $721.91Current price $721.91
Tyler Creek Dining Table
Ashley FurnitureInvite your family into the heart of your home with this rectangular dining room table. Its tapered legs, in a beautifully textured black finish, ...
View full detailsOriginal price $938.48Original price $938.48 - Original price $938.48Original price $938.48Current price $721.91$721.91 - $721.91Current price $721.91Save 23% -
Original price $1,738.02 - Original price $2,390.73Original price $1,738.02 - Original price $2,390.73Original price $1,738.02$1,336.94 - $1,839.02$1,336.94 - $1,839.02Current price $1,336.94
Tyler Creek Dining Set
Ashley FurnitureSet your sights on this dining set. The rectangular table, with six drawers for storing away smaller items, beautifully suits your storage needs. ...
View full detailsOriginal price $1,738.02 - Original price $2,390.73Original price $1,738.02 - Original price $2,390.73Original price $1,738.02$1,336.94 - $1,839.02$1,336.94 - $1,839.02Current price $1,336.94Save up to 23% -
Original price $1,367.94Original price $1,367.94 - Original price $1,367.94Original price $1,367.94Current price $1,052.26$1,052.26 - $1,052.26Current price $1,052.26
Tyler Creek Dining Server
Ashley FurnitureInvite your family into the heart of your home with this dining room server. Its beautifully textured black finish and timeworn planked oak top cr...
View full detailsOriginal price $1,367.94Original price $1,367.94 - Original price $1,367.94Original price $1,367.94Current price $1,052.26$1,052.26 - $1,052.26Current price $1,052.26Save 23% -
Original price $399.78 - Original price $652.70Original price $399.78 - Original price $652.70Original price $399.78$307.52 - $502.08$307.52 - $502.08Current price $307.52
Tyler Creek Dining Chair Set
Ashley FurnitureInvite your family into the heart of your home with this upholstered dining room chair. Its slat back and tapered legs, in a beautifully textured ...
View full detailsOriginal price $399.78 - Original price $652.70Original price $399.78 - Original price $652.70Original price $399.78$307.52 - $502.08$307.52 - $502.08Current price $307.52Save up to 23% -
Original price $1,116.52Original price $1,116.52 - Original price $1,116.52Original price $1,116.52Current price $858.86$858.86 - $858.86Current price $858.86
Tyler Creek Counter Height Dining Table
Ashley FurnitureInvite your family into the heart of your home with this rectangular counter height dining room table. A beautifully textured black finish and a t...
View full detailsOriginal price $1,116.52Original price $1,116.52 - Original price $1,116.52Original price $1,116.52Current price $858.86$858.86 - $858.86Current price $858.86Save 23% -
Original price $2,059.63 - Original price $2,531.19Original price $2,059.63 - Original price $2,531.19Original price $2,059.63$1,584.33 - $1,947.07$1,584.33 - $1,947.07Current price $1,584.33
Tyler Creek Counter Height Dining Set
Ashley FurnitureSet your sights on this counter height dining table set. A high-profile table beautifully suits your storage needs—its base includes two open shel...
View full detailsOriginal price $2,059.63 - Original price $2,531.19Original price $2,059.63 - Original price $2,531.19Original price $2,059.63$1,584.33 - $1,947.07$1,584.33 - $1,947.07Current price $1,584.33Save up to 23% -
Original price $471.56Original price $471.56 - Original price $471.56Original price $471.56Current price $362.74$362.74 - $362.74Current price $362.74
Tyler Creek Bar Stool Set
Ashley FurnitureInvite your family into the heart of your home with this upholstered bar stool. Its framed back and tapered legs, in a beautifully textured black ...
View full detailsOriginal price $471.56Original price $471.56 - Original price $471.56Original price $471.56Current price $362.74$362.74 - $362.74Current price $362.74Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.