Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $816.67Original price $816.67 - Original price $816.67Original price $816.67Current price $628.21$628.21 - $628.21Current price $628.21
Covetown Dresser and Mirror
Ashley FurnitureFeast your eyes on this richly versatile dresser with mirror. Its traditional-inspired dark brown finish effortlessly blends with contemporary brig...
View full detailsOriginal price $816.67Original price $816.67 - Original price $816.67Original price $816.67Current price $628.21$628.21 - $628.21Current price $628.21Save 23% -
Original price $320.13Original price $320.13 - Original price $320.13Original price $320.13Current price $246.25$246.25 - $246.25Current price $246.25
Covetown Nightstand
Ashley FurnitureFeast your eyes on this richly versatile nightstand. Its traditional-inspired dark brown finish effortlessly blends with contemporary bright nickel...
View full detailsOriginal price $320.13Original price $320.13 - Original price $320.13Original price $320.13Current price $246.25$246.25 - $246.25Current price $246.25Save 23% -
Original price $535.30Original price $535.30 - Original price $535.30Original price $535.30Current price $411.77$411.77 - $411.77Current price $411.77
Dallson Floor Lamp
Ashley FurnitureAdd a touch of sleek, contemporary style to any room in your home. This floor lamp's eye-catching tripod design includes a coordinating fabric drum...
View full detailsOriginal price $535.30Original price $535.30 - Original price $535.30Original price $535.30Current price $411.77$411.77 - $411.77Current price $411.77Save 23% -
Original price $599.63 - Original price $869.78Original price $599.63 - Original price $869.78Original price $599.63$461.25 - $669.06$461.25 - $669.06Current price $461.25
Danziar Bed
Ashley Furniture3D AvailableSophisticated style for the savvy shopper. This panel bed prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natura...
View full detailsOriginal price $599.63 - Original price $869.78Original price $599.63 - Original price $869.78Original price $599.63$461.25 - $669.06$461.25 - $669.06Current price $461.25Save up to 23% -
Original price $117.12Original price $117.12 - Original price $117.12Original price $117.12Current price $90.09$90.09 - $90.09Current price $90.09
Danziar Bedroom Mirror
Ashley Furniture3D AvailableSophisticated style for the savvy shopper. This mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural b...
View full detailsOriginal price $117.12Original price $117.12 - Original price $117.12Original price $117.12Current price $90.09$90.09 - $90.09Current price $90.09Save 23% -
Original price $754.21Original price $754.21 - Original price $754.21Original price $754.21Current price $580.16$580.16 - $580.16Current price $580.16
Danziar Dresser
Ashley Furniture3D AvailableSophisticated style for the savvy shopper. This dresser prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural ...
View full detailsOriginal price $754.21Original price $754.21 - Original price $754.21Original price $754.21Current price $580.16$580.16 - $580.16Current price $580.16Save 23% -
Original price $871.33Original price $871.33 - Original price $871.33Original price $871.33Current price $670.25$670.25 - $670.25Current price $670.25
Danziar Dresser and Mirror
Ashley Furniture3D AvailableSophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls ...
View full detailsOriginal price $871.33Original price $871.33 - Original price $871.33Original price $871.33Current price $670.25$670.25 - $670.25Current price $670.25Save 23% -
Original price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46
Danziar Nightstand
Ashley Furniture3D AvailableSophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...
View full detailsOriginal price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46Save 23% -
Original price $721.44Original price $721.44 - Original price $721.44Original price $721.44Current price $554.95$554.95 - $554.95Current price $554.95
Danziar Wide Chest of Drawers
Ashley Furniture3D AvailableSophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...
View full detailsOriginal price $721.44Original price $721.44 - Original price $721.44Original price $721.44Current price $554.95$554.95 - $554.95Current price $554.95Save 23% -
Original price $1,296.10Original price $1,296.10 - Original price $1,296.10Original price $1,296.10Current price $997.00$997.00 - $997.00Current price $997.00
Derekson Youth Bed with 6 Storage Drawers
Ashley Furniture3D AvailableModern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...
View full detailsOriginal price $1,296.10Original price $1,296.10 - Original price $1,296.10Original price $1,296.10Current price $997.00$997.00 - $997.00Current price $997.00Save 23% -
Original price $1,010.32Original price $1,010.32 - Original price $1,010.32Original price $1,010.32Current price $777.17$777.17 - $777.17Current price $777.17
Drystan Youth Bed with 2 Storage Drawers
Ashley Furniture3D AvailableWhen merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...
View full detailsOriginal price $1,010.32Original price $1,010.32 - Original price $1,010.32Original price $1,010.32Current price $777.17$777.17 - $777.17Current price $777.17Save 23% -
Original price $2,237.69Original price $2,237.69 - Original price $2,237.69Original price $2,237.69Current price $1,721.30$1,721.30 - $1,721.30Current price $1,721.30
Foyland 83" TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with fireplace is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed black finish...
View full detailsOriginal price $2,237.69Original price $2,237.69 - Original price $2,237.69Original price $2,237.69Current price $1,721.30$1,721.30 - $1,721.30Current price $1,721.30Save 23% -
Original price $1,620.91Original price $1,620.91 - Original price $1,620.91Original price $1,620.91Current price $1,246.85$1,246.85 - $1,246.85Current price $1,246.85
Genoa Sofa Chaise
Ashley FurnitureCatering to your fashionable and relaxed lifestyle, this sofa chaise is a handsome marriage of masculine and feminine sensibilities. A soft-to-the-...
View full detailsOriginal price $1,620.91Original price $1,620.91 - Original price $1,620.91Original price $1,620.91Current price $1,246.85$1,246.85 - $1,246.85Current price $1,246.85Save 23% -
Original price $398.20 - Original price $593.36Original price $398.20 - Original price $593.36Original price $398.20$306.31 - $456.43$306.31 - $456.43Current price $306.31
Hyanna Bed
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This king panel bed brings cozy outdoor vibes to your bedroom with its warm and inviting golden ...
View full detailsOriginal price $398.20 - Original price $593.36Original price $398.20 - Original price $593.36Original price $398.20$306.31 - $456.43$306.31 - $456.43Current price $306.31Save up to 23% -
Original price $805.75 - Original price $851.02Original price $805.75 - Original price $851.02Original price $805.75$619.81 - $654.63$619.81 - $654.63Current price $619.81
Hyanna Bed with 1 Side Storage
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna full panel bed with storage brings c...
View full detailsOriginal price $805.75 - Original price $851.02Original price $805.75 - Original price $851.02Original price $805.75$619.81 - $654.63$619.81 - $654.63Current price $619.81Save up to 23% -
Original price $101.50Original price $101.50 - Original price $101.50Original price $101.50Current price $78.08$78.08 - $78.08Current price $78.08
Hyanna Bedroom Mirror
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This mirror brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic f...
View full detailsOriginal price $101.50Original price $101.50 - Original price $101.50Original price $101.50Current price $78.08$78.08 - $78.08Current price $78.08Save 23% -
Original price $997.85 - Original price $1,241.44Original price $997.85 - Original price $1,241.44Original price $997.85$767.58 - $954.95$767.58 - $954.95Current price $767.58
Hyanna Bed with 2 Side Storage
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna twin panel bed with storage brings c...
View full detailsOriginal price $997.85 - Original price $1,241.44Original price $997.85 - Original price $1,241.44Original price $997.85$767.58 - $954.95$767.58 - $954.95Current price $767.58Save up to 23% -
Original price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80
Hyanna Chest of Drawers
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm and inviting golde...
View full detailsOriginal price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80Save 23% -
Original price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80
Hyanna Dresser
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic ...
View full detailsOriginal price $526.24Original price $526.24 - Original price $526.24Original price $526.24Current price $404.80$404.80 - $404.80Current price $404.80Save 23% -
Original price $627.74Original price $627.74 - Original price $627.74Original price $627.74Current price $482.88$482.88 - $482.88Current price $482.88
Hyanna Dresser and Mirror
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This dresser with mirror brings cozy outdoor vibes to your bedroom with its warm and inviting go...
View full detailsOriginal price $627.74Original price $627.74 - Original price $627.74Original price $627.74Current price $482.88$482.88 - $482.88Current price $482.88Save 23% -
Original price $329.47Original price $329.47 - Original price $329.47Original price $329.47Current price $253.44$253.44 - $253.44Current price $253.44
Hyanna Nightstand
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and inviting golden rust...
View full detailsOriginal price $329.47Original price $329.47 - Original price $329.47Original price $329.47Current price $253.44$253.44 - $253.44Current price $253.44Save 23% -
Original price $668.29 - Original price $836.98Original price $668.29 - Original price $836.98Original price $668.29$514.07 - $643.83$514.07 - $643.83Current price $514.07
Hyanna Panel Storage Bed
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...
View full detailsOriginal price $668.29 - Original price $836.98Original price $668.29 - Original price $836.98Original price $668.29$514.07 - $643.83$514.07 - $643.83Current price $514.07Save up to 23% -
Original price $991.59 - Original price $1,143.05Original price $991.59 - Original price $1,143.05Original price $991.59$762.76 - $879.27$762.76 - $879.27Current price $762.76
Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...
View full detailsOriginal price $991.59 - Original price $1,143.05Original price $991.59 - Original price $1,143.05Original price $991.59$762.76 - $879.27$762.76 - $879.27Current price $762.76Save up to 23% -
Original price $1,180.56 - Original price $1,332.02Original price $1,180.56 - Original price $1,332.02Original price $1,180.56$908.12 - $1,024.63$908.12 - $1,024.63Current price $908.12
Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer
Ashley Furniture3D AvailableInspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...
View full detailsOriginal price $1,180.56 - Original price $1,332.02Original price $1,180.56 - Original price $1,332.02Original price $1,180.56$908.12 - $1,024.63$908.12 - $1,024.63Current price $908.12Save up to 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.