Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $220.13Original price $220.13 - Original price $220.13Original price $220.13Current price $169.33$169.33 - $169.33Current price $169.33
Jacek Table Lamp (Set of 2)
Ashley FurnitureFaux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a ...
View full detailsOriginal price $220.13Original price $220.13 - Original price $220.13Original price $220.13Current price $169.33$169.33 - $169.33Current price $169.33Save 23% -
Original price $2,900.16 - Original price $4,036.84Original price $2,900.16 - Original price $4,036.84Original price $2,900.16$2,230.89 - $3,105.26$2,230.89 - $3,105.26Current price $2,230.89
Clare View Outdoor Sectional
Ashley FurnitureAn effortlessly elegant choice in outdoor furniture, this sectional marries sturdiness and style in such a delightful way. Specifications▶ Specifi...
View full detailsOriginal price $2,900.16 - Original price $4,036.84Original price $2,900.16 - Original price $4,036.84Original price $2,900.16$2,230.89 - $3,105.26$2,230.89 - $3,105.26Current price $2,230.89Save up to 23% -
Original price $4,997.16 - Original price $7,201.65Original price $4,997.16 - Original price $7,201.65Original price $4,997.16$3,843.97 - $5,539.73$3,843.97 - $5,539.73Current price $3,843.97
Double Deal Reclining Sectional
Ashley FurnitureThis power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...
View full detailsOriginal price $4,997.16 - Original price $7,201.65Original price $4,997.16 - Original price $7,201.65Original price $4,997.16$3,843.97 - $5,539.73$3,843.97 - $5,539.73Current price $3,843.97Save up to 23% -
Original price $2,281.05Original price $2,281.05 - Original price $2,281.05Original price $2,281.05Current price $1,754.65$1,754.65 - $1,754.65Current price $1,754.65
Next-Gen DuraPella Power Reclining Sectional Sofa
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $2,281.05Original price $2,281.05 - Original price $2,281.05Original price $2,281.05Current price $1,754.65$1,754.65 - $1,754.65Current price $1,754.65Save 23% -
Original price $2,112.59Original price $2,112.59 - Original price $2,112.59Original price $2,112.59Current price $1,625.07$1,625.07 - $1,625.07Current price $1,625.07
Next-Gen DuraPella Power Reclining Sectional Loveseat with Console
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $2,112.59Original price $2,112.59 - Original price $2,112.59Original price $2,112.59Current price $1,625.07$1,625.07 - $1,625.07Current price $1,625.07Save 23% -
Original price $1,807.81Original price $1,807.81 - Original price $1,807.81Original price $1,807.81Current price $1,390.62$1,390.62 - $1,390.62Current price $1,390.62
Next-Gen DuraPella Power Reclining Sectional Loveseat
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...
View full detailsOriginal price $1,807.81Original price $1,807.81 - Original price $1,807.81Original price $1,807.81Current price $1,390.62$1,390.62 - $1,390.62Current price $1,390.62Save 23% -
Original price $3,247.44 - Original price $4,255.08Original price $3,247.44 - Original price $4,255.08Original price $3,247.44$2,498.03 - $3,273.14$2,498.03 - $3,273.14Current price $2,498.03
Next-Gen DuraPella Power Reclining Sectional
Ashley Furniture3D AvailableStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...
View full detailsOriginal price $3,247.44 - Original price $4,255.08Original price $3,247.44 - Original price $4,255.08Original price $3,247.44$2,498.03 - $3,273.14$2,498.03 - $3,273.14Current price $2,498.03Save up to 23% -
Original price $1,197.34 - Original price $2,421.33Original price $1,197.34 - Original price $2,421.33Original price $1,197.34$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03
Next-Gen DuraPella Power Recliner
Ashley Furniture3D AvailableIt’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...
View full detailsOriginal price $1,197.34 - Original price $2,421.33Original price $1,197.34 - Original price $2,421.33Original price $1,197.34$921.03 - $1,862.56$921.03 - $1,862.56Current price $921.03Save up to 23% -
Original price $3,920.40 - Original price $4,088.85Original price $3,920.40 - Original price $4,088.85Original price $3,920.40$3,015.69 - $3,145.27$3,015.69 - $3,145.27Current price $3,015.69
Next-Gen DuraPella Living Room Set
Ashley FurnitureStylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...
View full detailsOriginal price $3,920.40 - Original price $4,088.85Original price $3,920.40 - Original price $4,088.85Original price $3,920.40$3,015.69 - $3,145.27$3,015.69 - $3,145.27Current price $3,015.69Save up to 23% -
Original price $438.87Original price $438.87 - Original price $438.87Original price $438.87Current price $337.59$337.59 - $337.59Current price $337.59
Winter Arc Lamp
Ashley FurnitureHave a ball bringing highly contemporary style to a space with this 5-light floor lamp. Crystal-like acrylic balls spread light in such an illumina...
View full detailsOriginal price $438.87Original price $438.87 - Original price $438.87Original price $438.87Current price $337.59$337.59 - $337.59Current price $337.59Save 23% -
Original price $360.07Original price $360.07 - Original price $360.07Original price $360.07Current price $276.98$276.98 - $276.98Current price $276.98
Watson Sofa/Console Table
Ashley FurnitureDrawing from the beauty of clean-lined mid-century design, this sofa table feels right at home in today’s modern spaces. Oil-rubbed distressing on ...
View full detailsOriginal price $360.07Original price $360.07 - Original price $360.07Original price $360.07Current price $276.98$276.98 - $276.98Current price $276.98Save 23% -
Original price $235.09Original price $235.09 - Original price $235.09Original price $235.09Current price $180.84$180.84 - $180.84Current price $180.84
Watson End Table
Ashley FurnitureDrawing from the beauty of clean-lined mid-century design, this square end table feels right at home in today’s modern spaces. Oil-rubbed distressi...
View full detailsOriginal price $235.09Original price $235.09 - Original price $235.09Original price $235.09Current price $180.84$180.84 - $180.84Current price $180.84Save 23% -
Original price $423.90Original price $423.90 - Original price $423.90Original price $423.90Current price $326.08$326.08 - $326.08Current price $326.08
Watson Coffee Table
Ashley FurnitureShowing off big-time with oversized tabletop space, this rectangular coffee table serves up major contemporary style. Drawing from the beauty of cl...
View full detailsOriginal price $423.90Original price $423.90 - Original price $423.90Original price $423.90Current price $326.08$326.08 - $326.08Current price $326.08Save 23% -
Original price $220.13Original price $220.13 - Original price $220.13Original price $220.13Current price $169.33$169.33 - $169.33Current price $169.33
Wadeworth Table (Set of 3)
Ashley FurnitureCasual and industrial can take you so many places with this accent table set. From driftwood beachy to uptown urban, this set provides the contempo...
View full detailsOriginal price $220.13Original price $220.13 - Original price $220.13Original price $220.13Current price $169.33$169.33 - $169.33Current price $169.33Save 23% -
Original price $140.00Original price $140.00 - Original price $140.00Original price $140.00Current price $107.69$107.69 - $107.69Current price $107.69
Vallborough Bowl
Ashley FurnitureWith an almost sculptural look, this bowl is a standout accent. It’s an effortlessly chic way to elevate your decor. Place it on a patio table to c...
View full detailsOriginal price $140.00Original price $140.00 - Original price $140.00Original price $140.00Current price $107.69$107.69 - $107.69Current price $107.69Save 23% -
Original price $1,110.02Original price $1,110.02 - Original price $1,110.02Original price $1,110.02Current price $853.86$853.86 - $853.86Current price $853.86
Tulen Reclining Sofa
Ashley Furniture3D AvailableThis reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...
View full detailsOriginal price $1,110.02Original price $1,110.02 - Original price $1,110.02Original price $1,110.02Current price $853.86$853.86 - $853.86Current price $853.86Save 23% -
Original price $1,036.18Original price $1,036.18 - Original price $1,036.18Original price $1,036.18Current price $797.06$797.06 - $797.06Current price $797.06
Tulen Reclining Loveseat
Ashley Furniture3D AvailableThis reclining loveseat puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go...
View full detailsOriginal price $1,036.18Original price $1,036.18 - Original price $1,036.18Original price $1,036.18Current price $797.06$797.06 - $797.06Current price $797.06Save 23% -
Original price $687.88Original price $687.88 - Original price $687.88Original price $687.88Current price $529.14$529.14 - $529.14Current price $529.14
Tulen Recliner
Ashley Furniture3D AvailableThis rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...
View full detailsOriginal price $687.88Original price $687.88 - Original price $687.88Original price $687.88Current price $529.14$529.14 - $529.14Current price $529.14Save 23% -
Original price $274.47Original price $274.47 - Original price $274.47Original price $274.47Current price $211.13$211.13 - $211.13Current price $211.13
Trailbend Accent Table
Ashley Furniture3D AvailableFor those with discriminating tastes and a desire to be different, this two-tone accent table offers a unique conversation piece for contemporary d...
View full detailsOriginal price $274.47Original price $274.47 - Original price $274.47Original price $274.47Current price $211.13$211.13 - $211.13Current price $211.13Save 23% -
Original price $2,673.29 - Original price $4,112.94Original price $2,673.29 - Original price $4,112.94Original price $2,673.29$2,056.38 - $3,163.80$2,056.38 - $3,163.80Current price $2,056.38
Top Tier Reclining Sectional with Chaise
Ashley Furniture3D AvailableExperience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...
View full detailsOriginal price $2,673.29 - Original price $4,112.94Original price $2,673.29 - Original price $4,112.94Original price $2,673.29$2,056.38 - $3,163.80$2,056.38 - $3,163.80Current price $2,056.38Save up to 23% -
Original price $360.07Original price $360.07 - Original price $360.07Original price $360.07Current price $276.98$276.98 - $276.98Current price $276.98
Todoe End Table with USB Ports & Outlets
Ashley FurnitureTake a stance for rustic-industrial style with this mixed material end table. Weather-washed pine wood and veneers are contrasted with canted metal...
View full detailsOriginal price $360.07Original price $360.07 - Original price $360.07Original price $360.07Current price $276.98$276.98 - $276.98Current price $276.98Save 23% -
Original price $892.61Original price $892.61 - Original price $892.61Original price $892.61Current price $686.62$686.62 - $686.62Current price $686.62
Todoe Coffee Table with Lift Top
Ashley FurnitureMixed material lift top table truly elevates rustic-industrial style. Weather-washed pine wood and veneers are contrasted with canted metal legs an...
View full detailsOriginal price $892.61Original price $892.61 - Original price $892.61Original price $892.61Current price $686.62$686.62 - $686.62Current price $686.62Save 23% -
Original price $1,947.26Original price $1,947.26 - Original price $1,947.26Original price $1,947.26Current price $1,497.89$1,497.89 - $1,497.89Current price $1,497.89
Todoe 65" TV Stand with Electric Fireplace
Ashley FurnitureMake watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...
View full detailsOriginal price $1,947.26Original price $1,947.26 - Original price $1,947.26Original price $1,947.26Current price $1,497.89$1,497.89 - $1,497.89Current price $1,497.89Save 23% -
Original price $1,008.77Original price $1,008.77 - Original price $1,008.77Original price $1,008.77Current price $775.98$775.98 - $775.98Current price $775.98
Todoe 65" TV Stand
Ashley FurnitureMake watching TV a joy. This TV stand's rustic-industrial style—with a gray finish, squared edges, zinc-tone corner bracket accents and nailhead de...
View full detailsOriginal price $1,008.77Original price $1,008.77 - Original price $1,008.77Original price $1,008.77Current price $775.98$775.98 - $775.98Current price $775.98Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.