Skip to content
Best furniture store in New Jersey. The prices are unbelievable and unbeatable for the quality offered. If you need f...
I had a wonderful experience with Stella, she is wonderful. Great customer service, fast and efficient My family and ...
Read More Reviews At:
Google
1330 Livingston Ave, North Brunswick Township, NJ 08902 • (732) 745-9500
1330 Livingston Ave, North Brunswick Township, NJ 08902 • (732) 745-9500

Consumer Choice

Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.

Refine

view all

Type

Brand

AR Availability

Bed Size

Color

Consumer Assembly

Top Products

Group

Material

Manual

Power

Price

Product Video

Shipping

Style

Sub Brand

clear

Mirror Type

Throw Fabric

Dining Table Height

Product Theme

Bed Style

Shade

Shape

Table Shape

Number of Doors

Number of Drawers

Piece Count

Number of Shelves

Seat Count

Collection

clear
  • Save up to 23% Save %
    $1,197.34 - $2,421.33
    $1,197.34 - $2,421.33
    $1,197.34
    $921.03 - $1,862.56
    $921.03 - $1,862.56
    $921.03

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $1,197.34 - $2,421.33
    $1,197.34 - $2,421.33
    $1,197.34
    $921.03 - $1,862.56
    $921.03 - $1,862.56
    $921.03
    Save up to 23% Save %
  • Product image
    Wynnlow 63" TV Stand image
    Save 23% Save %
    $523.12
    $523.12 - $523.12
    $523.12
    $402.40
    $402.40 - $402.40
    $402.40

    Wynnlow 63" TV Stand

    Ashley Furniture

    This TV stand with fireplace option is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...

    View full details
    $523.12
    $523.12 - $523.12
    $523.12
    $402.40
    $402.40 - $402.40
    $402.40
    Save 23% Save %
  • Save up to 23% Save %
    $683.94 - $1,155.56
    $683.94 - $1,155.56
    $683.94
    $526.11 - $888.89
    $526.11 - $888.89
    $526.11

    Valebeck Counter Height Dining Table

    Ashley Furniture
    3D Available

    A high-style choice for smaller spaces, this counter height dining table serves up the best in rustic farmhouse living. Its two-tone finish pairs a...

    View full details
    $683.94 - $1,155.56
    $683.94 - $1,155.56
    $683.94
    $526.11 - $888.89
    $526.11 - $888.89
    $526.11
    Save up to 23% Save %
  • Product image
    Tyler Creek Dining Chair image
    Save up to 23% Save %
    $199.89 - $326.35
    $199.89 - $326.35
    $199.89
    $153.76 - $251.04
    $153.76 - $251.04
    $153.76

    Tyler Creek Dining Chair

    Ashley Furniture
    3D Available

    Invite your family into the heart of your home with this upholstered dining room chair. Its slat back and tapered legs, in a beautifully textured b...

    View full details
    $199.89 - $326.35
    $199.89 - $326.35
    $199.89
    $153.76 - $251.04
    $153.76 - $251.04
    $153.76
    Save up to 23% Save %
  • Save 23% Save %
    $1,110.02
    $1,110.02 - $1,110.02
    $1,110.02
    $853.86
    $853.86 - $853.86
    $853.86

    Tulen Reclining Sofa

    Ashley Furniture
    3D Available

    This reclining sofa puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go for...

    View full details
    $1,110.02
    $1,110.02 - $1,110.02
    $1,110.02
    $853.86
    $853.86 - $853.86
    $853.86
    Save 23% Save %
  • Save 23% Save %
    $687.88
    $687.88 - $687.88
    $687.88
    $529.14
    $529.14 - $529.14
    $529.14

    Tulen Recliner

    Ashley Furniture
    3D Available

    This rocker recliner puts the win in winning. Its waterfall back design and doubly plump pillow top arms team up with soft chenille fabric to go fo...

    View full details
    $687.88
    $687.88 - $687.88
    $687.88
    $529.14
    $529.14 - $529.14
    $529.14
    Save 23% Save %
  • Product image
    Trinell Nightstand image
    Save 23% Save %
    $357.59
    $357.59 - $357.59
    $357.59
    $275.07
    $275.07 - $275.07
    $275.07

    Trinell Nightstand

    Ashley Furniture
    3D Available

    Whether she loves horses or he's a cowboy at heart, this nightstand matches their authenticity. Its rustic finish, plank-style details and nailhead...

    View full details
    $357.59
    $357.59 - $357.59
    $357.59
    $275.07
    $275.07 - $275.07
    $275.07
    Save 23% Save %
  • Save up to 23% Save %
    $2,673.29 - $4,112.94
    $2,673.29 - $4,112.94
    $2,673.29
    $2,056.38 - $3,163.80
    $2,056.38 - $3,163.80
    $2,056.38

    Top Tier Reclining Sectional with Chaise

    Ashley Furniture
    3D Available

    Experience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...

    View full details
    $2,673.29 - $4,112.94
    $2,673.29 - $4,112.94
    $2,673.29
    $2,056.38 - $3,163.80
    $2,056.38 - $3,163.80
    $2,056.38
    Save up to 23% Save %
  • Save 23% Save %
    $1,010.92
    $1,010.92 - $1,010.92
    $1,010.92
    $777.63
    $777.63 - $777.63
    $777.63

    Ryandale Bookcase

    Ashley Furniture
    3D Available

    Classic in design with a dash of textural appeal, this bookcase provides endless possibilities for displaying your decor. Five shelves offer the pe...

    View full details
    $1,010.92
    $1,010.92 - $1,010.92
    $1,010.92
    $777.63
    $777.63 - $777.63
    $777.63
    Save 23% Save %
  • Save up to 23% Save %
    $1,208.64 - $1,912.89
    $1,208.64 - $1,912.89
    $1,208.64
    $929.72 - $1,471.45
    $929.72 - $1,471.45
    $929.72

    Realyn Upholstered Bed

    Ashley Furniture
    3D Available

    Elevating the art of traditional cottage styling, this queen upholstered bed is your dream bedroom retreat realized. A curvaceous beauty, this bril...

    View full details
    $1,208.64 - $1,912.89
    $1,208.64 - $1,912.89
    $1,208.64
    $929.72 - $1,471.45
    $929.72 - $1,471.45
    $929.72
    Save up to 23% Save %
  • Save 23% Save %
    $2,501.12
    $2,501.12 - $2,501.12
    $2,501.12
    $1,923.94
    $1,923.94 - $1,923.94
    $1,923.94

    Next-Gen DuraPella Power Reclining Sofa

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

    View full details
    $2,501.12
    $2,501.12 - $2,501.12
    $2,501.12
    $1,923.94
    $1,923.94 - $1,923.94
    $1,923.94
    Save 23% Save %
  • Save 23% Save %
    $2,461.23
    $2,461.23 - $2,461.23
    $2,461.23
    $1,893.25
    $1,893.25 - $1,893.25
    $1,893.25

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,461.23
    $2,461.23 - $2,461.23
    $2,461.23
    $1,893.25
    $1,893.25 - $1,893.25
    $1,893.25
    Save 23% Save %
  • Save up to 23% Save %
    $2,461.23 - $3,094.29
    $2,461.23 - $3,094.29
    $2,461.23
    $1,893.25 - $2,380.22
    $1,893.25 - $2,380.22
    $1,893.25

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,461.23 - $3,094.29
    $2,461.23 - $3,094.29
    $2,461.23
    $1,893.25 - $2,380.22
    $1,893.25 - $2,380.22
    $1,893.25
    Save up to 23% Save %
  • Save 23% Save %
    $1,197.34
    $1,197.34 - $1,197.34
    $1,197.34
    $921.03
    $921.03 - $921.03
    $921.03

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

    View full details
    $1,197.34
    $1,197.34 - $1,197.34
    $1,197.34
    $921.03
    $921.03 - $921.03
    $921.03
    Save 23% Save %
  • Save 23% Save %
    $2,421.33
    $2,421.33 - $2,421.33
    $2,421.33
    $1,862.56
    $1,862.56 - $1,862.56
    $1,862.56

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

    View full details
    $2,421.33
    $2,421.33 - $2,421.33
    $2,421.33
    $1,862.56
    $1,862.56 - $1,862.56
    $1,862.56
    Save 23% Save %
  • Save 23% Save %
    $1,152.49
    $1,152.49 - $1,152.49
    $1,152.49
    $886.53
    $886.53 - $886.53
    $886.53

    Next-Gen Durapella Power Lift Recliner

    Ashley Furniture

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

    View full details
    $1,152.49
    $1,152.49 - $1,152.49
    $1,152.49
    $886.53
    $886.53 - $886.53
    $886.53
    Save 23% Save %
  • Save 23% Save %
    $1,861.86
    $1,861.86 - $1,861.86
    $1,861.86
    $1,432.20
    $1,432.20 - $1,432.20
    $1,432.20

    Midnight-Madness Sectional Sofa with Chaise

    Ashley Furniture

    Wrapped in luxuriously soft jumbo corduroy, this sectional sofa with chaise takes cozy and inviting to a higher level. The sumptuous piece is perfe...

    View full details
    $1,861.86
    $1,861.86 - $1,861.86
    $1,861.86
    $1,432.20
    $1,432.20 - $1,432.20
    $1,432.20
    Save 23% Save %
  • Save 23% Save %
    $1,630.20
    $1,630.20 - $1,630.20
    $1,630.20
    $1,254.00
    $1,254.00 - $1,254.00
    $1,254.00

    Midnight-Madness Oversized Chaise

    Ashley Furniture
    3D Available

    Wrapped in luxuriously soft jumbo corduroy, this oversized chaise takes cozy and inviting to a higher level. The sumptuous piece is perfect for unw...

    View full details
    $1,630.20
    $1,630.20 - $1,630.20
    $1,630.20
    $1,254.00
    $1,254.00 - $1,254.00
    $1,254.00
    Save 23% Save %
  • Save up to 23% Save %
    $514.80 - $516.23
    $514.80 - $516.23
    $514.80
    $396.00 - $397.10
    $396.00 - $397.10
    $396.00

    Midnight-Madness Oversized Accent Ottoman

    Ashley Furniture
    3D Available

    Wrapped in luxuriously soft jumbo corduroy, this oversized accent ottoman takes cozy and inviting to a higher level. The sumptuous piece is perfect...

    View full details
    $514.80 - $516.23
    $514.80 - $516.23
    $514.80
    $396.00 - $397.10
    $396.00 - $397.10
    $396.00
    Save up to 23% Save %
  • Product image
    Maylee Nightstand image
    Save 23% Save %
    $780.78
    $780.78 - $780.78
    $780.78
    $600.60
    $600.60 - $600.60
    $600.60

    Maylee Nightstand

    Ashley Furniture

    From its ornamental appliques to its large scale, this nightstand makes a bold statement. Spacious drawers store your bedtime essentials in stunnin...

    View full details
    $780.78
    $780.78 - $780.78
    $780.78
    $600.60
    $600.60 - $600.60
    $600.60
    Save 23% Save %
  • Save 23% Save %
    $840.13
    $840.13 - $840.13
    $840.13
    $646.25
    $646.25 - $646.25
    $646.25

    Jeshina Dining Table

    Ashley Furniture
    3D Available

    This dining table reflects your highly contemporary point of view. Its faux marble tabletop and base are a feast for the senses—white contrasts aga...

    View full details
    $840.13
    $840.13 - $840.13
    $840.13
    $646.25
    $646.25 - $646.25
    $646.25
    Save 23% Save %
  • Save 23% Save %
    $2,249.82
    $2,249.82 - $2,249.82
    $2,249.82
    $1,730.63
    $1,730.63 - $1,730.63
    $1,730.63

    Acklen Place Sectional

    Ashley Furniture

    Enjoy the endless adaptability of this power reclining sectional. Whether you’re hosting guests, setting up for movie night or just need a refresh,...

    View full details
    $2,249.82
    $2,249.82 - $2,249.82
    $2,249.82
    $1,730.63
    $1,730.63 - $1,730.63
    $1,730.63
    Save 23% Save %
  • Save up to 23% Save %
    $1,164.90 - $1,500.64
    $1,164.90 - $1,500.64
    $1,164.90
    $896.08 - $1,154.34
    $896.08 - $1,154.34
    $896.08

    Fortman Panel Storage Bed

    Ashley Furniture

    The casual design of this queen panel storage bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to...

    View full details
    $1,164.90 - $1,500.64
    $1,164.90 - $1,500.64
    $1,164.90
    $896.08 - $1,154.34
    $896.08 - $1,154.34
    $896.08
    Save up to 23% Save %
  • Save up to 23% Save %
    $1,043.13 - $1,374.18
    $1,043.13 - $1,374.18
    $1,043.13
    $802.41 - $1,057.06
    $802.41 - $1,057.06
    $802.41

    Frandern Loft Bed

    Ashley Furniture
    3D Available

    Cool, casual style is for all ages. With this twin over twin loft bed, they get the function they need plus the refined design you love. Approachab...

    View full details
    $1,043.13 - $1,374.18
    $1,043.13 - $1,374.18
    $1,043.13
    $802.41 - $1,057.06
    $802.41 - $1,057.06
    $802.41
    Save up to 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available