Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $1,491.83Original price $1,491.83 - Original price $1,491.83Original price $1,491.83Current price $1,147.56$1,147.56 - $1,147.56Current price $1,147.56
Johnelle Occasional Table Set
Ashley FurnitureHomey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presenc...
View full detailsOriginal price $1,491.83Original price $1,491.83 - Original price $1,491.83Original price $1,491.83Current price $1,147.56$1,147.56 - $1,147.56Current price $1,147.56Save 23% -
Original price $1,099.15Original price $1,099.15 - Original price $1,099.15Original price $1,099.15Current price $845.50$845.50 - $845.50Current price $845.50
Johnelle Table Set
Ashley FurnitureHomey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presenc...
View full detailsOriginal price $1,099.15Original price $1,099.15 - Original price $1,099.15Original price $1,099.15Current price $845.50$845.50 - $845.50Current price $845.50Save 23% -
Original price $907.60Original price $907.60 - Original price $907.60Original price $907.60Current price $698.15$698.15 - $698.15Current price $698.15
Johurst End Table Set
Ashley FurnitureCombining a two-tone finish with a gently distressed texture produces one very distinctive end table set. Whether your style is modern farmhouse o...
View full detailsOriginal price $907.60Original price $907.60 - Original price $907.60Original price $907.60Current price $698.15$698.15 - $698.15Current price $698.15Save 23% -
Original price $1,643.95Original price $1,643.95 - Original price $1,643.95Original price $1,643.95Current price $1,264.58$1,264.58 - $1,264.58Current price $1,264.58
Johurst Occasional Table Set
Ashley FurnitureA two-tone finish with a gently distressed texture produces one very distinctive look in this occasional table set. Whether your style is modern f...
View full detailsOriginal price $1,643.95Original price $1,643.95 - Original price $1,643.95Original price $1,643.95Current price $1,264.58$1,264.58 - $1,264.58Current price $1,264.58Save 23% -
Original price $1,190.16Original price $1,190.16 - Original price $1,190.16Original price $1,190.16Current price $915.51$915.51 - $915.51Current price $915.51
Johurst Table Set
Ashley FurnitureCombining a two-tone finish with a gently distressed texture produces this very distinctive occasional table set. Whether your style is modern far...
View full detailsOriginal price $1,190.16Original price $1,190.16 - Original price $1,190.16Original price $1,190.16Current price $915.51$915.51 - $915.51Current price $915.51Save 23% -
Original price $110.11Original price $110.11 - Original price $110.11Original price $110.11Current price $84.70$84.70 - $84.70Current price $84.70
Jolina Box (Set of 3)
Ashley FurnitureThis set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perf...
View full detailsOriginal price $110.11Original price $110.11 - Original price $110.11Original price $110.11Current price $84.70$84.70 - $84.70Current price $84.70Save 23% -
Original price $198.68Original price $198.68 - Original price $198.68Original price $198.68Current price $152.83$152.83 - $152.83Current price $152.83
Josalind Pouf
Ashley FurnitureWeaving together stripes in grounded, earthy tones, this pouf is a natural beauty. It combines simple flair and function, with hues of white, hone...
View full detailsOriginal price $198.68Original price $198.68 - Original price $198.68Original price $198.68Current price $152.83$152.83 - $152.83Current price $152.83Save 23% -
Original price $565.28 - Original price $986.87Original price $565.28 - Original price $986.87Original price $565.28$434.83 - $759.13$434.83 - $759.13Current price $434.83
Juararo Bed
Ashley FurnitureGet the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...
View full detailsOriginal price $565.28 - Original price $986.87Original price $565.28 - Original price $986.87Original price $565.28$434.83 - $759.13$434.83 - $759.13Current price $434.83Save up to 23% -
Original price $1,555.32 - Original price $2,503.16Original price $1,555.32 - Original price $2,503.16Original price $1,555.32$1,196.40 - $1,925.51$1,196.40 - $1,925.51Current price $1,196.40
Juararo Bedroom Set
Ashley FurnitureMaster Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this bedroom set has a vintage ...
View full detailsOriginal price $1,555.32 - Original price $2,503.16Original price $1,555.32 - Original price $2,503.16Original price $1,555.32$1,196.40 - $1,925.51$1,196.40 - $1,925.51Current price $1,196.40Save up to 23% -
Original price $591.83Original price $591.83 - Original price $591.83Original price $591.83Current price $455.25$455.25 - $455.25Current price $455.25
Juararo Chest of Drawers
Ashley FurnitureMaster Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vin...
View full detailsOriginal price $591.83Original price $591.83 - Original price $591.83Original price $591.83Current price $455.25$455.25 - $455.25Current price $455.25Save 23% -
Original price $855.74Original price $855.74 - Original price $855.74Original price $855.74Current price $658.26$658.26 - $658.26Current price $658.26
Juararo Dresser
Ashley FurnitureMaster Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage fini...
View full detailsOriginal price $855.74Original price $855.74 - Original price $855.74Original price $855.74Current price $658.26$658.26 - $658.26Current price $658.26Save 23% -
Original price $990.04Original price $990.04 - Original price $990.04Original price $990.04Current price $761.57$761.57 - $761.57Current price $761.57
Juararo Dresser and Mirror
Ashley FurnitureMaster Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has...
View full detailsOriginal price $990.04Original price $990.04 - Original price $990.04Original price $990.04Current price $761.57$761.57 - $761.57Current price $761.57Save 23% -
Original price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46
Juararo Nightstand
Ashley FurnitureMaster Bedroom Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this nightstand has a vintage f...
View full detailsOriginal price $360.70Original price $360.70 - Original price $360.70Original price $360.70Current price $277.46$277.46 - $277.46Current price $277.46Save 23% -
Original price $145.43Original price $145.43 - Original price $145.43Original price $145.43Current price $111.87$111.87 - $111.87Current price $111.87
Kaidler Tray Set (Set of 3)
Ashley FurnitureServing up style has never looked so chic. Naturally beautiful, this tray set impresses with honey-hued wood full of warm, rich character. With th...
View full detailsOriginal price $145.43Original price $145.43 - Original price $145.43Original price $145.43Current price $111.87$111.87 - $111.87Current price $111.87Save 23% -
Original price $1,420.99 - Original price $1,631.83Original price $1,420.99 - Original price $1,631.83Original price $1,420.99$1,093.07 - $1,255.25$1,093.07 - $1,255.25Current price $1,093.07
Kanwyn Bed with Storage Bench
Ashley FurnitureGive your retreat vintage charm with this queen panel bed and storage footboard. In a beautifully distressed whitewash finish, you'll love the hea...
View full detailsOriginal price $1,420.99 - Original price $1,631.83Original price $1,420.99 - Original price $1,631.83Original price $1,420.99$1,093.07 - $1,255.25$1,093.07 - $1,255.25Current price $1,093.07Save up to 23% -
Original price $960.34 - Original price $1,277.33Original price $960.34 - Original price $1,277.33Original price $960.34$738.72 - $982.56$738.72 - $982.56Current price $738.72
Kanwyn Bed
Ashley FurnitureGive your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style f...
View full detailsOriginal price $960.34 - Original price $1,277.33Original price $960.34 - Original price $1,277.33Original price $960.34$738.72 - $982.56$738.72 - $982.56Current price $738.72Save up to 23% -
Original price $2,553.10 - Original price $4,078.70Original price $2,553.10 - Original price $4,078.70Original price $2,553.10$1,963.92 - $3,137.46$1,963.92 - $3,137.46Current price $1,963.92
Kanwyn Bedroom Set
Ashley FurnitureGive your retreat vintage charm with the Kanwyn bedroom set in a beautifully distressed whitewash finish. You'll love the headboard's grand style f...
View full detailsOriginal price $2,553.10 - Original price $4,078.70Original price $2,553.10 - Original price $4,078.70Original price $2,553.10$1,963.92 - $3,137.46$1,963.92 - $3,137.46Current price $1,963.92Save up to 23% -
Original price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06
Kanwyn Chest of Drawers
Ashley FurnitureGive your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an...
View full detailsOriginal price $1,381.98Original price $1,381.98 - Original price $1,381.98Original price $1,381.98Current price $1,063.06$1,063.06 - $1,063.06Current price $1,063.06Save 23% -
Original price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80
Kanwyn Dresser
Ashley FurnitureGive your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting i...
View full detailsOriginal price $1,310.14Original price $1,310.14 - Original price $1,310.14Original price $1,310.14Current price $1,007.80$1,007.80 - $1,007.80Current price $1,007.80Save 23% -
Original price $532.48Original price $532.48 - Original price $532.48Original price $532.48Current price $409.60$409.60 - $409.60Current price $409.60
Kanwyn Nightstand
Ashley FurnitureGive your retreat vintage charm and valuable bedside storage with this nightstand. In a beautifully distressed whitewash finish, two drawers and a...
View full detailsOriginal price $532.48Original price $532.48 - Original price $532.48Original price $532.48Current price $409.60$409.60 - $409.60Current price $409.60Save 23% -
Original price $218.62Original price $218.62 - Original price $218.62Original price $218.62Current price $168.17$168.17 - $168.17Current price $168.17
Kimonte Dining Chair Set
Ashley FurnitureOur fresh version of the classic Parsons chair is updated with a sleek high back and cool faux leather upholstery. Its comfortable cushioning make...
View full detailsOriginal price $218.62Original price $218.62 - Original price $218.62Original price $218.62Current price $168.17$168.17 - $168.17Current price $168.17Save 23% -
Original price $217.05Original price $217.05 - Original price $217.05Original price $217.05Current price $166.96$166.96 - $166.96Current price $166.96
Kimonte Dining Table
Ashley FurnitureThis dining table might be big on style, but its petite scale is ideally suited for small spaces. With a dark brown finish and a minimalist design...
View full detailsOriginal price $217.05Original price $217.05 - Original price $217.05Original price $217.05Current price $166.96$166.96 - $166.96Current price $166.96Save 23% -
Original price $654.28Original price $654.28 - Original price $654.28Original price $654.28Current price $503.29$503.29 - $503.29Current price $503.29
Kimonte Dining Set
Ashley FurnitureThis sleek 5-piece dining room set might be big on style, but its petite scale is ideally suited for small spaces. With a dark finish and a minima...
View full detailsOriginal price $654.28Original price $654.28 - Original price $654.28Original price $654.28Current price $503.29$503.29 - $503.29Current price $503.29Save 23% -
Original price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59
Haddigan Counter Height Dining Bench
Ashley FurnitureWhat’s fresh on the menu? The addition of bench seating in the dining room. With its plush cushioning and stylish button-tufted faux leather uphol...
View full detailsOriginal price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.