Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $1,044.67Original price $1,044.67 - Original price $1,044.67Original price $1,044.67Current price $803.59$803.59 - $803.59Current price $803.59
Bellaby 63" TV Stand with Electric Fireplace
Ashley FurnitureExpress your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...
View full detailsOriginal price $1,044.67Original price $1,044.67 - Original price $1,044.67Original price $1,044.67Current price $803.59$803.59 - $803.59Current price $803.59Save 23% -
Original price $1,010.32Original price $1,010.32 - Original price $1,010.32Original price $1,010.32Current price $777.17$777.17 - $777.17Current price $777.17
Bellaby 63" TV Stand with Fireplace
Ashley FurnitureExpress your farmhouse style with this TV stand with fireplace insert. Its wispy white finish over replicated oak wood grain is a delightful change...
View full detailsOriginal price $1,010.32Original price $1,010.32 - Original price $1,010.32Original price $1,010.32Current price $777.17$777.17 - $777.17Current price $777.17Save 23% -
Original price $826.06Original price $826.06 - Original price $826.06Original price $826.06Current price $635.43$635.43 - $635.43Current price $635.43
Bellaby TV Stand with Electric Fireplace
Ashley FurnitureExpress your modern farmhouse style with this TV stand with fireplace. Its wispy white finish over replicated oak grain is a delightful change from...
View full detailsOriginal price $826.06Original price $826.06 - Original price $826.06Original price $826.06Current price $635.43$635.43 - $635.43Current price $635.43Save 23% -
Original price $2,237.69Original price $2,237.69 - Original price $2,237.69Original price $2,237.69Current price $1,721.30$1,721.30 - $1,721.30Current price $1,721.30
Foyland 83" TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with fireplace is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed black finish...
View full detailsOriginal price $2,237.69Original price $2,237.69 - Original price $2,237.69Original price $2,237.69Current price $1,721.30$1,721.30 - $1,721.30Current price $1,721.30Save 23% -
Original price $826.06Original price $826.06 - Original price $826.06Original price $826.06Current price $635.43$635.43 - $635.43Current price $635.43
Wynnlow TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with LED fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and minimalist-...
View full detailsOriginal price $826.06Original price $826.06 - Original price $826.06Original price $826.06Current price $635.43$635.43 - $635.43Current price $635.43Save 23% -
Original price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17
Wynnlow 63" TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with fireplace insert is sure to win your heart with its daring designer take on modern rustic. The stand’s crisp, clean and minimali...
View full detailsOriginal price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17Save up to 23% -
Original price $770.37Original price $770.37 - Original price $770.37Original price $770.37Current price $592.59$592.59 - $592.59Current price $592.59
Willowton TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whitewash finish ...
View full detailsOriginal price $770.37Original price $770.37 - Original price $770.37Original price $770.37Current price $592.59$592.59 - $592.59Current price $592.59Save 23% -
Original price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17
Willowton 64" TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish i...
View full detailsOriginal price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17Save up to 23% -
Original price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17
Trinell 63" TV Stand with Electric Fireplace
Ashley FurnitureThis TV stand with fireplace option makes home on the range look so alluring. The aesthetic is earthy yet clean and sophisticated, with a rustic fi...
View full detailsOriginal price $1,010.32 - Original price $1,044.67Original price $1,010.32 - Original price $1,044.67Original price $1,010.32$777.17 - $803.59$777.17 - $803.59Current price $777.17Save up to 23% -
Original price $1,947.26Original price $1,947.26 - Original price $1,947.26Original price $1,947.26Current price $1,497.89$1,497.89 - $1,497.89Current price $1,497.89
Todoe 65" TV Stand with Electric Fireplace
Ashley FurnitureMake watching TV a joy with this large TV stand. Its top surface accommodates TVs up to 70 inches. The stand's rustic-industrial style—with a gray ...
View full detailsOriginal price $1,947.26Original price $1,947.26 - Original price $1,947.26Original price $1,947.26Current price $1,497.89$1,497.89 - $1,497.89Current price $1,497.89Save 23% -
Original price $1,008.77Original price $1,008.77 - Original price $1,008.77Original price $1,008.77Current price $775.98$775.98 - $775.98Current price $775.98
Todoe 65" TV Stand
Ashley FurnitureMake watching TV a joy. This TV stand's rustic-industrial style—with a gray finish, squared edges, zinc-tone corner bracket accents and nailhead de...
View full detailsOriginal price $1,008.77Original price $1,008.77 - Original price $1,008.77Original price $1,008.77Current price $775.98$775.98 - $775.98Current price $775.98Save 23% -
Original price $1,224.25Original price $1,224.25 - Original price $1,224.25Original price $1,224.25Current price $941.73$941.73 - $941.73Current price $941.73
Naydell 92" TV Stand
Ashley FurnitureBalancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...
View full detailsOriginal price $1,224.25Original price $1,224.25 - Original price $1,224.25Original price $1,224.25Current price $941.73$941.73 - $941.73Current price $941.73Save 23% -
Original price $1,375.69Original price $1,375.69 - Original price $1,375.69Original price $1,375.69Current price $1,058.22$1,058.22 - $1,058.22Current price $1,058.22
Willowton TV Stand
Ashley FurnitureLooking to create a coastal cottage or shabby chic inspired retreat? This entertainment center is the solution. Specifications▶ Specifications Det...
View full detailsOriginal price $1,375.69Original price $1,375.69 - Original price $1,375.69Original price $1,375.69Current price $1,058.22$1,058.22 - $1,058.22Current price $1,058.22Save 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.