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Best furniture store in New Jersey. The prices are unbelievable and unbeatable for the quality offered. If you need f...
I had a wonderful experience with Stella, she is wonderful. Great customer service, fast and efficient My family and ...
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1330 Livingston Ave, North Brunswick Township, NJ 08902 • (732) 745-9500
1330 Livingston Ave, North Brunswick Township, NJ 08902 • (732) 745-9500

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  • Save up to 23% Save %
    $6,228.48 - $8,649.81
    $6,228.48 - $8,649.81
    $6,228.48
    $4,791.14 - $6,653.70
    $4,791.14 - $6,653.70
    $4,791.14

    Next-Gen DuraPella Living Room Set

    Ashley Furniture

    This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...

    View full details
    $6,228.48 - $8,649.81
    $6,228.48 - $8,649.81
    $6,228.48
    $4,791.14 - $6,653.70
    $4,791.14 - $6,653.70
    $4,791.14
    Save up to 23% Save %
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    $3,920.40 - $4,088.85
    $3,920.40 - $4,088.85
    $3,920.40
    $3,015.69 - $3,145.27
    $3,015.69 - $3,145.27
    $3,015.69

    Next-Gen DuraPella Living Room Set

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can m...

    View full details
    $3,920.40 - $4,088.85
    $3,920.40 - $4,088.85
    $3,920.40
    $3,015.69 - $3,145.27
    $3,015.69 - $3,145.27
    $3,015.69
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    $1,152.49
    $1,152.49 - $1,152.49
    $1,152.49
    $886.53
    $886.53 - $886.53
    $886.53

    Next-Gen Durapella Power Lift Recliner

    Ashley Furniture

    This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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    $1,152.49
    $1,152.49 - $1,152.49
    $1,152.49
    $886.53
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    $886.53
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    $2,421.33
    $2,421.33 - $2,421.33
    $2,421.33
    $1,862.56
    $1,862.56 - $1,862.56
    $1,862.56

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

    View full details
    $2,421.33
    $2,421.33 - $2,421.33
    $2,421.33
    $1,862.56
    $1,862.56 - $1,862.56
    $1,862.56
    Save 23% Save %
  • Product image
    Next-Gen DuraPella Power Recliner image
    Save 23% Save %
    $2,103.44
    $2,103.44 - $2,103.44
    $2,103.44
    $1,618.03
    $1,618.03 - $1,618.03
    $1,618.03

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $2,103.44
    $2,103.44 - $2,103.44
    $2,103.44
    $1,618.03
    $1,618.03 - $1,618.03
    $1,618.03
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    $1,197.34
    $1,197.34 - $1,197.34
    $1,197.34
    $921.03
    $921.03 - $921.03
    $921.03

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

    View full details
    $1,197.34
    $1,197.34 - $1,197.34
    $1,197.34
    $921.03
    $921.03 - $921.03
    $921.03
    Save 23% Save %
  • Save up to 23% Save %
    $1,197.34 - $2,421.33
    $1,197.34 - $2,421.33
    $1,197.34
    $921.03 - $1,862.56
    $921.03 - $1,862.56
    $921.03

    Next-Gen DuraPella Power Recliner

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

    View full details
    $1,197.34 - $2,421.33
    $1,197.34 - $2,421.33
    $1,197.34
    $921.03 - $1,862.56
    $921.03 - $1,862.56
    $921.03
    Save up to 23% Save %
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    $2,461.23 - $3,094.29
    $2,461.23 - $3,094.29
    $2,461.23
    $1,893.25 - $2,380.22
    $1,893.25 - $2,380.22
    $1,893.25

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,461.23 - $3,094.29
    $2,461.23 - $3,094.29
    $2,461.23
    $1,893.25 - $2,380.22
    $1,893.25 - $2,380.22
    $1,893.25
    Save up to 23% Save %
  • Save 23% Save %
    $2,461.23
    $2,461.23 - $2,461.23
    $2,461.23
    $1,893.25
    $1,893.25 - $1,893.25
    $1,893.25

    Next-Gen DuraPella Power Reclining Loveseat with Console

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

    View full details
    $2,461.23
    $2,461.23 - $2,461.23
    $2,461.23
    $1,893.25
    $1,893.25 - $1,893.25
    $1,893.25
    Save 23% Save %
  • Save up to 23% Save %
    $3,247.44 - $4,255.08
    $3,247.44 - $4,255.08
    $3,247.44
    $2,498.03 - $3,273.14
    $2,498.03 - $3,273.14
    $2,498.03

    Next-Gen DuraPella Power Reclining Sectional

    Ashley Furniture
    3D Available

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional,...

    View full details
    $3,247.44 - $4,255.08
    $3,247.44 - $4,255.08
    $3,247.44
    $2,498.03 - $3,273.14
    $2,498.03 - $3,273.14
    $2,498.03
    Save up to 23% Save %
  • Save 23% Save %
    $1,807.81
    $1,807.81 - $1,807.81
    $1,807.81
    $1,390.62
    $1,390.62 - $1,390.62
    $1,390.62

    Next-Gen DuraPella Power Reclining Sectional Loveseat

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

    View full details
    $1,807.81
    $1,807.81 - $1,807.81
    $1,807.81
    $1,390.62
    $1,390.62 - $1,390.62
    $1,390.62
    Save 23% Save %
  • Save 23% Save %
    $2,112.59
    $2,112.59 - $2,112.59
    $2,112.59
    $1,625.07
    $1,625.07 - $1,625.07
    $1,625.07

    Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

    View full details
    $2,112.59
    $2,112.59 - $2,112.59
    $2,112.59
    $1,625.07
    $1,625.07 - $1,625.07
    $1,625.07
    Save 23% Save %
  • Save 23% Save %
    $2,281.05
    $2,281.05 - $2,281.05
    $2,281.05
    $1,754.65
    $1,754.65 - $1,754.65
    $1,754.65

    Next-Gen DuraPella Power Reclining Sectional Sofa

    Ashley Furniture

    Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional ...

    View full details
    $2,281.05
    $2,281.05 - $2,281.05
    $2,281.05
    $1,754.65
    $1,754.65 - $1,754.65
    $1,754.65
    Save 23% Save %
  • Product image
    Next-Gen DuraPella Power Reclining Sofa image
    Save 23% Save %
    $3,134.18
    $3,134.18 - $3,134.18
    $3,134.18
    $2,410.91
    $2,410.91 - $2,410.91
    $2,410.91

    Next-Gen DuraPella Power Reclining Sofa

    Ashley Furniture
    3D Available

    This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

    View full details
    $3,134.18
    $3,134.18 - $3,134.18
    $3,134.18
    $2,410.91
    $2,410.91 - $2,410.91
    $2,410.91
    Save 23% Save %
  • Save 23% Save %
    $2,501.12
    $2,501.12 - $2,501.12
    $2,501.12
    $1,923.94
    $1,923.94 - $1,923.94
    $1,923.94

    Next-Gen DuraPella Power Reclining Sofa

    Ashley Furniture
    3D Available

    It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

    View full details
    $2,501.12
    $2,501.12 - $2,501.12
    $2,501.12
    $1,923.94
    $1,923.94 - $1,923.94
    $1,923.94
    Save 23% Save %
  • Save 23% Save %
    $1,936.34
    $1,936.34 - $1,936.34
    $1,936.34
    $1,489.49
    $1,489.49 - $1,489.49
    $1,489.49

    SimpleJoy 3-Piece Sectional w/ Chaise

    Ashley Furniture

    This sectional with chaise is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature Des...

    View full details
    $1,936.34
    $1,936.34 - $1,936.34
    $1,936.34
    $1,489.49
    $1,489.49 - $1,489.49
    $1,489.49
    Save 23% Save %
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    $351.21
    $351.21 - $351.21
    $351.21
    $270.16
    $270.16 - $270.16
    $270.16

    SimpleJoy Ottoman

    Ashley Furniture

    This oversized accent ottoman is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature ...

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    $351.21
    $351.21 - $351.21
    $351.21
    $270.16
    $270.16 - $270.16
    $270.16
    Save 23% Save %

Consumer Choice — Frequently Asked Questions

What consumer choice brands does Pay Less Furniture (NJ) carry?

Our Consumer Choice selection includes Ashley Furniture, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

How do I choose the right consumer choice?

Measure where the consumer choice will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver consumer choice items?

Yes. We deliver throughout our local service area and, in most cases, will bring your consumer choice inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a consumer choice?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my consumer choice come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my consumer choice arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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