Consumer Choice
Shop the Consumer Choice collection at Pay Less Furniture in North Brunswick Township, NJ. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in North Brunswick Township to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the North Brunswick Township, NJ area. Financing options available.
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Original price $998.57Original price $998.57 - Original price $998.57Original price $998.57Current price $768.13$768.13 - $768.13Current price $768.13
Maggie Oversized Chair
Ashley FurnitureClassic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element...
View full detailsOriginal price $998.57Original price $998.57 - Original price $998.57Original price $998.57Current price $768.13$768.13 - $768.13Current price $768.13Save 23% -
Original price $425.91Original price $425.91 - Original price $425.91Original price $425.91Current price $327.62$327.62 - $327.62Current price $327.62
Maggie Ottoman
Ashley FurnitureClassic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...
View full detailsOriginal price $425.91Original price $425.91 - Original price $425.91Original price $425.91Current price $327.62$327.62 - $327.62Current price $327.62Save 23% -
Original price $1,424.48 - Original price $3,732.90Original price $1,424.48 - Original price $3,732.90Original price $1,424.48$1,095.75 - $2,871.46$1,095.75 - $2,871.46Current price $1,095.75
Maggie Living Room Set
Ashley FurnitureClassic comfort gets a mod twist with this oversized chair and ottoman package. Its minimalistic approach and structured silhouette bring a clean-...
View full detailsOriginal price $1,424.48 - Original price $3,732.90Original price $1,424.48 - Original price $3,732.90Original price $1,424.48$1,095.75 - $2,871.46$1,095.75 - $2,871.46Current price $1,095.75Save up to 23% -
Original price $1,107.30Original price $1,107.30 - Original price $1,107.30Original price $1,107.30Current price $851.77$851.77 - $851.77Current price $851.77
Maggie Loveseat
Ashley FurnitureClassic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to you...
View full detailsOriginal price $1,107.30Original price $1,107.30 - Original price $1,107.30Original price $1,107.30Current price $851.77$851.77 - $851.77Current price $851.77Save 23% -
Original price $220.13Original price $220.13 - Original price $220.13Original price $220.13Current price $169.33$169.33 - $169.33Current price $169.33
Magan Table Lamp
Ashley FurnitureWith this table lamp, you can cast a well-lit glow any time of day in style. Its wide, shapely base is teeming with textured metal. The lamp's bro...
View full detailsOriginal price $220.13Original price $220.13 - Original price $220.13Original price $220.13Current price $169.33$169.33 - $169.33Current price $169.33Save 23% -
Original price $460.66Original price $460.66 - Original price $460.66Original price $460.66Current price $354.35$354.35 - $354.35Current price $354.35
Lyncott Nightstand
Ashley FurnitureThis nightstand is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. Drawers with exquisite frami...
View full detailsOriginal price $460.66Original price $460.66 - Original price $460.66Original price $460.66Current price $354.35$354.35 - $354.35Current price $354.35Save 23% -
Original price $1,135.25Original price $1,135.25 - Original price $1,135.25Original price $1,135.25Current price $873.27$873.27 - $873.27Current price $873.27
Lyncott Dresser and Mirror
Ashley FurnitureThis dresser with mirror is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, design...
View full detailsOriginal price $1,135.25Original price $1,135.25 - Original price $1,135.25Original price $1,135.25Current price $873.27$873.27 - $873.27Current price $873.27Save 23% -
Original price $955.67Original price $955.67 - Original price $955.67Original price $955.67Current price $735.13$735.13 - $735.13Current price $735.13
Lyncott Dresser
Ashley FurnitureThis dresser is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designed with exqu...
View full detailsOriginal price $955.67Original price $955.67 - Original price $955.67Original price $955.67Current price $735.13$735.13 - $735.13Current price $735.13Save 23% -
Original price $1,447.47 - Original price $1,881.69Original price $1,447.47 - Original price $1,881.69Original price $1,447.47$1,113.44 - $1,447.45$1,113.44 - $1,447.45Current price $1,113.44
Lyncott Dining Room Set
Ashley FurnitureA refreshed take on retro aesthetics. This dining package adds an air of playful simplicity to your dining space, capturing the architectural lang...
View full detailsOriginal price $1,447.47 - Original price $1,881.69Original price $1,447.47 - Original price $1,881.69Original price $1,447.47$1,113.44 - $1,447.45$1,113.44 - $1,447.45Current price $1,113.44Save up to 23% -
Original price $504.36Original price $504.36 - Original price $504.36Original price $504.36Current price $387.97$387.97 - $387.97Current price $387.97
Lyncott Dining Table
Ashley FurnitureA refreshed take on retro aesthetics. This dining table adds an air of playful simplicity to your dining space, capturing the architectural langua...
View full detailsOriginal price $504.36Original price $504.36 - Original price $504.36Original price $504.36Current price $387.97$387.97 - $387.97Current price $387.97Save 23% -
Original price $1,082.13Original price $1,082.13 - Original price $1,082.13Original price $1,082.13Current price $832.41$832.41 - $832.41Current price $832.41
Lyncott Dining Server
Ashley FurnitureA refreshed take on retro aesthetics. This dining server adds an air of playful simplicity to your dining space, capturing the architectural langu...
View full detailsOriginal price $1,082.13Original price $1,082.13 - Original price $1,082.13Original price $1,082.13Current price $832.41$832.41 - $832.41Current price $832.41Save 23% -
Original price $199.89 - Original price $235.78Original price $199.89 - Original price $235.78Original price $199.89$153.76 - $181.37$153.76 - $181.37Current price $153.76
Lyncott Dining Chair
Ashley FurnitureA refreshed take on retro aesthetics. This dining chair adds an air of simplicity to your dining space, capturing the architectural language of mi...
View full detailsOriginal price $199.89 - Original price $235.78Original price $199.89 - Original price $235.78Original price $199.89$153.76 - $181.37$153.76 - $181.37Current price $153.76Save up to 23% -
Original price $162.40Original price $162.40 - Original price $162.40Original price $162.40Current price $124.92$124.92 - $124.92Current price $124.92
Lyncott Counter Height Bar Stool
Ashley FurnitureA refreshed take on retro aesthetics. This upholstered bar stool adds an air of playful simplicity to your dining space, capturing the architectur...
View full detailsOriginal price $162.40Original price $162.40 - Original price $162.40Original price $162.40Current price $124.92$124.92 - $124.92Current price $124.92Save 23% -
Original price $955.67Original price $955.67 - Original price $955.67Original price $955.67Current price $735.13$735.13 - $735.13Current price $735.13
Lyncott Chest of Drawers
Ashley FurnitureThis chest of drawers is perfect for contemporary or mid-century interiors. Its wood-tone finish is versatile and timeless. The drawers, designed ...
View full detailsOriginal price $955.67Original price $955.67 - Original price $955.67Original price $955.67Current price $735.13$735.13 - $735.13Current price $735.13Save 23% -
Original price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59
Lyncott 59" Upholstered Dining Bench
Ashley FurnitureA refreshed take on retro aesthetics. This upholstered bench adds an air of simplicity to your dining space, capturing the architectural language ...
View full detailsOriginal price $252.97Original price $252.97 - Original price $252.97Original price $252.97Current price $194.59$194.59 - $194.59Current price $194.59Save 23% -
Original price $578.77Original price $578.77 - Original price $578.77Original price $578.77Current price $445.21$445.21 - $445.21Current price $445.21
Loyaska Sofa Table
Ashley FurnitureThis sofa table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural ma...
View full detailsOriginal price $578.77Original price $578.77 - Original price $578.77Original price $578.77Current price $445.21$445.21 - $445.21Current price $445.21Save 23% -
Original price $298.92 - Original price $328.81Original price $298.92 - Original price $328.81Original price $298.92$229.94 - $252.93$229.94 - $252.93Current price $229.94
Loyaska End Table
Ashley FurnitureWelcome a sidekick full of casual, contemporary style and functionality to your home. This end table is exceptionally handy for storing necessitie...
View full detailsOriginal price $298.92 - Original price $328.81Original price $298.92 - Original price $328.81Original price $298.92$229.94 - $252.93$229.94 - $252.93Current price $229.94Save up to 23% -
Original price $831.45Original price $831.45 - Original price $831.45Original price $831.45Current price $639.58$639.58 - $639.58Current price $639.58
Loyaska Coffee Table
Ashley FurnitureThis coffee table is simple in design but big on style. Finished with a trend-right grayish brown wood tone, its bold, blocky profile and natural ...
View full detailsOriginal price $831.45Original price $831.45 - Original price $831.45Original price $831.45Current price $639.58$639.58 - $639.58Current price $639.58Save 23% -
Original price $957.22 - Original price $1,347.61Original price $957.22 - Original price $1,347.61Original price $957.22$736.32 - $1,036.62$736.32 - $1,036.62Current price $736.32
Lodanna Bed with 2 Storage Drawers
Ashley FurnitureReminiscent of Hollywood glamour of yesteryear, this king panel bed with storage interprets luxury in a decidedly modern way. Sumptuous details inc...
View full detailsOriginal price $957.22 - Original price $1,347.61Original price $957.22 - Original price $1,347.61Original price $957.22$736.32 - $1,036.62$736.32 - $1,036.62Current price $736.32Save up to 23% -
Original price $762.02 - Original price $1,152.44Original price $762.02 - Original price $1,152.44Original price $762.02$586.17 - $886.49$586.17 - $886.49Current price $586.17
Lodanna Bed
Ashley FurnitureReminiscent of Hollywood glamour of yesteryear, this king panel bed interprets luxury in a decidedly modern way. Sumptuous details include button-t...
View full detailsOriginal price $762.02 - Original price $1,152.44Original price $762.02 - Original price $1,152.44Original price $762.02$586.17 - $886.49$586.17 - $886.49Current price $586.17Save up to 23% -
Original price $2,445.59Original price $2,445.59 - Original price $2,445.59Original price $2,445.59Current price $1,881.22$1,881.22 - $1,881.22Current price $1,881.22
Lindyn Super Chaise
Ashley FurniturePlush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly s...
View full detailsOriginal price $2,445.59Original price $2,445.59 - Original price $2,445.59Original price $2,445.59Current price $1,881.22$1,881.22 - $1,881.22Current price $1,881.22Save 23% -
Original price $979.60Original price $979.60 - Original price $979.60Original price $979.60Current price $753.54$753.54 - $753.54Current price $753.54
Lindyn Chaise
Ashley FurniturePlush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entice...
View full detailsOriginal price $979.60Original price $979.60 - Original price $979.60Original price $979.60Current price $753.54$753.54 - $753.54Current price $753.54Save 23% -
Original price $735.88 - Original price $1,279.08Original price $735.88 - Original price $1,279.08Original price $735.88$566.06 - $983.91$566.06 - $983.91Current price $566.06
Limited Edition PT Mattress
Ashley FurnitureLuxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top queen mattress. Packed inside are layers ...
View full detailsOriginal price $735.88 - Original price $1,279.08Original price $735.88 - Original price $1,279.08Original price $735.88$566.06 - $983.91$566.06 - $983.91Current price $566.06Save up to 23% -
Original price $557.70 - Original price $1,116.86Original price $557.70 - Original price $1,116.86Original price $557.70$429.00 - $859.12$429.00 - $859.12Current price $429.00
Limited Edition Plush Mattress
Ashley FurnitureLuxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this plush queen mattress. Packed inside are layers of ul...
View full detailsOriginal price $557.70 - Original price $1,116.86Original price $557.70 - Original price $1,116.86Original price $557.70$429.00 - $859.12$429.00 - $859.12Current price $429.00Save up to 23%
Consumer Choice — Frequently Asked Questions
What is the Consumer Choice collection?
Consumer Choice gathers the pieces our customers love most at Pay Less Furniture (NJ) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.
Why should I shop Consumer Choice?
If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.
Do you deliver Consumer Choice items?
Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.
Can I finance a Consumer Choice purchase?
Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.
Can I see these items in person?
Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.
What if my item arrives damaged?
Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.